Style, Stress Relief and Speed at Brand Licensing Europe 2021

Meet Style Sisters, Battersea Dogs & Cats Home and Guide Dogs Motul and more at Brand Licensing Europe 2021.

License Global

November 9, 2021

3 Min Read

Gemma Lilly and Charlotte Reddington (a.k.a. The Style Sisters) will be at Brand Licensing Europe on Thursday, November 18, for an exclusive presentation and meet and greet.

In addition, Battersea Dogs and Cats Home and Guide Dogs for the Blind are offering stress-reduction sessions with some of their favorite pups, and petrol-heads can get to grips with a handful of high-octane automotive and motorcycle vehicles from Motul.

With nearly 300,000 Instagram followers and celebrity clients, Style Sisters Gemma Lilly and Charlotte Reddington are taking time out of their busy schedules to make an exclusive appearance at BLE to tell the story of their burgeoning brand on Thursday, Nov. 18 from 2:15-2:45 p.m. in the Retail Trends Lounge and take part in a meet and greet at the BLE Bar (stand C191) from 2:45-3:45 p.m.

Attendees are not only able to grab one of 40 giveaway copies of their book Helping you Live an Organised and Stylish Life, but also be in with a chance to win a very special wardrobe detox* by The Style Sisters themselves.

“We are thrilled that the Style Sisters are able to join everyone at BLE, talking to retailers, licensees and guests about their success in business and what it takes to bring an organized and stylish life to everyone’s home, and on all levels of budget,” says Francesca Lisle, managing director, Lisle Licensing. “Style Sisters are due to launch their licensing program in spring 2022 and are looking forward to sharing their plans to guests in the retail lounge and in the BLE Bar during Thursday afternoon.  After all, every stylish life deserves a glass or two to make you smile!”

The Style Sisters’ appearance at BLE is just one of many new announcements to the event schedule. Each day of the show, BLE attendees can meet a Battersea dog or join the Battersea Dogs and Cats Home team at any time for a chat and ice cream by Jude’s (at stand C201), which launched its Battersea-branded ice cream for dogs late last year.

Guide Dogs for the Blind will also be bringing two adult dogs and two puppies in training to the first day of BLE, Wednesday, Nov. 17. Attendees can meet them via their brand licensing agent, Bulldog Licensing (stand A182) or come and say hi as they make their way through the show.

Attendees who are interested in automotive can visit a variety of cars and motorcycles on the show floor from a range of brands. Direct to Retail will be bringing an M-Sport WRC Rally Car (stand D143/C190), BlueSkye Licensing and KJG Ltd will be showcasing the world’s smallest car, the Peel P50, on the BLE Bar and the Motul Café will be hosting two British and Italian bikes – the 1956 Triumph Bobber and 1979 Moto Guzzi Custom – to bring automotive brand licensing to life.

Brand Licensing Europe runs from Nov. 17-19 and is also followed by a complementary two-day online event on Nov. 30 and Dec. 1. Registration for both events is free and available online at

Please note, visitors to the in-person event at ExCeL London are asked to register by Tuesday Nov. 16.

*The winner of the Style Sisters’ Wardrobe Detox must live within the M25 and must submit a picture of wardrobe to gain approval. Single/Two Single wardrobes only.

Register for Brand Licensing Europe here!


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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