Netflix Takes 'Stranger Things' to Target

NORTH AMERICA–Netflix has teamed up with Target to launch a raft of merchandise to celebrate the season two debut of their cult-hit “Stranger Things.”

April 6, 2018

Netflix Takes 'Stranger Things' to Target

Fans of the cult-hit series will be able to purchase loungewear, homewares and more ahead of its season two debut on Oct. 27.


Binge-worthy highlights from Target’s new collection include loungewear for men and women featuring the show’s characters as well as phrases like “What Would Barb Do?”; homewares like a Hawkins Middle School AV Club mug; Funko Pop! figures of Eleven with Eggos, a Demogorgon, Joyce, Barb and other popular characters; and collectible action figures starring Eleven, Lucas, Mike, Dustin, Will and a Demogorgon.

For fans that want to experience “Stranger Things” as if they were in the ‘80s, Target will release the first season on Blu-ray/DVD with VCR-inspired packaging. The retailer will also launch a “Stranger Things” soundtrack packed with ‘80s hits from The Police, The Bangles, Duran Duran and more.

“We’re excited to connect fans with the shows they love,” says Shauna Spenley, vice president, marketing and consumer products, Netflix. “The launch

of our ‘Stranger Things’ merchandise with Target is part of a broader marketing approach that reflects the overall Netflix experience and we couldn’t imagine a better partner than Target.”

Many of the products from Target’s “Stranger Things” collection are now available in-store and online. The series’ soundtrack will drop Oct. 27.

“Netflix and the wildly popular programs they create have become part of our culture and our guests’ everyday lives,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “This unique partnership offers guests access to merchandise they’ll find only at Target, and while we’re getting started with ‘Stranger Things,’ our plans to expand deeper into the Netflix lineup will provide guests with ongoing newness and even more reasons to shop with Target.”

Season two of “Stranger Things” will be available on Netflix, Oct. 27.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.