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April 5, 2023
“Toikido is an innovative new company that has quickly achieved success turning popular gaming properties into toys and apparel for a global audience,” says Pam Westman, president, Nelvana. “Their first in-house IP, Piñata Smashlings, has already garnered massive hype ahead of its launch this summer, and we can’t wait for fans of the brand to see the new character-driven series that will expand the amusing Piñataverse world and showcase its characters like they’ve never seen them before.”
Launching in 2023, Piñata Smashlings is home to hundreds of playful characters called, ‘Smashlings’ – cheeky little creatures and playful Pinnatas – who love to have fun and are always on the lookout for the Rainbow Whale who drops new Rainbow pods.
Piñata Smashlings will debut on ‘Roblox’ this June, and plans are underway to launch ancillary productions such as toys, plush, apparel, homewares, publishing, magazines and animation.
“Building on the momentum of our achievements bringing successful gaming properties into toys and apparel, we developed Piñata Smashlings in-house as a truly immersive IP and are pleased to add an animated series to our plans,” says Darran Garnham, founder, chief executive officer, Toikido. “Nelvana is known for its top-quality development, production and distribution of premium kids’ content, and we couldn’t be more pleased to partner with them on the development of a playful new series that will further engage fans as they experience the ever-growing Piñataverse.”
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