Toikido Signs Piñata Smashlings Apparel Deal with Cooneen Group

Toikido has partnered with Cooneen by Design for a nightwear, underwear, and swimwear appareal range for Piñata Smashlings” The range will be manufactured with natural and sustainable materials, including organic cotton and recycled polyester fibers. 

Piñata Smashlings, created solely inhouse by Toikido, is also set to launch a “Roblox” game, together with a series of animated shorts, music, suite of toys, collectables, trading cards, books, plush and playsets. 

“Pinata Smashlings is an exciting and immersive IP that will provide children with the opportunity to truly connect the online digital with the offline physical by simultaneously launching a new “Roblox” game with a physical toy, entertainment and clothing range,” says Darran Garnham, founder, chief executive officer, Toikido. “We are delighted to have partnered with such a credible garment manufacturer as Cooneen and look forward to seeing the new Pinata Smashlings range on the shelves alongside household names from summer 2024.” 

“We are thrilled to have joined forces with Toikido on their new IP, Pinata Smashlings, a magical immersive game full of colour and cuteness,” says Ellie Griffiths, head, licensing, Cooneen. “As soon as we saw it we knew we wanted to be part of the programme and are delighted to be on board at this early stage. Our range of nightwear, swimwear and underwear will launch at U.K. retail in 2024.”