Superhero series grows its U.K. presence with apparel, amusement plush, bedding and more.
Bulldog Licensing, the series’ U.K. licensing agent, brokered the deals.
Licensees who have signed on to create merchandise for “Miraculous” include Aykroyds/TDP for nightwear and underwear; Whitehouse Leisure for amusement plush; and Dreamtex for a range that includes curtains, blankets, hot water bottles, pillows, rugs, sleeping bags, inflatable chairs, towels, beanbags, fitted sheets, robes and more.
Additionally, a toy range from Bandai is currently available exclusively at Toys ‘R’ Us, with a full market roll-out planned for next year.
“‘Miraculous’ is a new addition to our portfolio, so to be announcing three new licensees already is great news and indicative of this brand’s huge potential,” says Rob Corney, managing director, Bulldog Licensing. “This is just the start–we are dealing with masses of enquires for this property, so I’m sure there’ll be further announcements very soon.”
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