, a privately held toy and entertainment company, has announced the formation of MGA Studios, an independent subsidiary of MGA. The move underscores MGA’s continued commitment to a rapidly evolving digital entertainment landscape.
“While continued innovation in the toy category remains a key driver for our business, we understand the world is changing and are fully committed to carrying our winning legacy into this new and evolving digital landscape,” says Isaac Larian, founder and chief executive officer, MGA Entertainment. “In addition to growing our large catalog of television, movie and streaming content, through MGA Studios we aim to create smaller and safer mini universes for our children to grow and develop in a seamless digital and physical entertainment ecosystem.” MGA Entertainment also announced Pixel Zoo Animation is MGA Studios’ first acquisition. Paul Gillett, founder and chief executive officer, Pixel Zoo, will continue in his role supporting MGA Studios’ growth.
Related:MGA Entertainment Announces Co-Branded Collectible Collaboration with L.O.L. Surprise! and Hershey’s, Mike & Ike’s, PEZ and More
MGA Studios will be charged with independently developing and growing a digital presence through acquisitions, partnerships and in-house development of innovative content and original intellectual property. MGA Studios will leverage MGA Entertainment’s existing and future IP including
, Rainbow High,
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