MGA Entertainment, a privately held toy and entertainment company, has announced the formation of MGA Studios, an independent subsidiary of MGA. The move underscores MGA’s continued commitment to a rapidly evolving digital entertainment landscape.  

“While continued innovation in the toy category remains a key driver for our business, we understand the world is changing and are fully committed to carrying our winning legacy into this new and evolving digital landscape,” says Isaac Larian, founder and chief executive officer, MGA Entertainment. “In addition to growing our large catalog of television, movie and streaming content, through MGA Studios we aim to create smaller and safer mini universes for our children to grow and develop in a seamless digital and physical entertainment ecosystem.” MGA Entertainment also announced Pixel Zoo Animation is MGA Studios’ first acquisition. Paul Gillett, founder and chief executive officer, Pixel Zoo, will continue in his role supporting MGA Studios’ growth. 

“During the past few years, we have been extremely impressed by MGA’s brands, how they partner with their suppliers, as well as their creative and execution capabilities,” says Gillett. “Intellectual property development has always been an important part of our studio and this opportunity allows our team to show the world what we can do. Working with MGA has been one of the most rewarding experiences we have had, so partnering with them is the next natural step for us. I am excited for our studio to be the first foundational building block of MGA Studios.”  

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MGA Studios will be charged with independently developing and growing a digital presence through acquisitions, partnerships and in-house development of innovative content and original intellectual property. MGA Studios will leverage MGA Entertainment’s existing and future IP including L.O.L. Surprise!, Little Tikes, Rainbow High, Bratz and more.