MGA Entertainment Announces Co-Branded Collectible Collaboration with L.O.L. Surprise! and Hershey’s, Mike & Ike’s, PEZ and More

MGA Entertainment has announced the launch of an all-new, first-of-its-kind co-branded collectible line of L.O.L. Surprise! dolls in collaboration with internationally known confectionary partners including Hershey’s Kisses, Mike & Ike’s, PEZ and more.  

The new collection, L.O.L. Surprise! Loves Mini Sweets, will feature L.O.L. Surprise! characters decked out in candy and sweets-inspired fashions and looks. The colorful, collectible new collection, set to hit shelves mid-June in the U.S., Canada, Australia, Germany and the U.K., with additional markets planned in the future, seeks to combine the global sensation that is L.O.L. Surprise! with the sentimental charm of brands that are sure to spark sweet memories for parents and collectors alike.  

“With L.O.L. Surprise! Loves Mini Sweets, we set out to create something truly one-of-a-kind that would spark a touch of nostalgia for parents, collectors and ‘kidults,’ what we call adults who are still kids at heart,” says Isaac Larian, founder, chief executive officer, MGA Entertainment. “This collaboration, the largest we’ve done to date, is the latest example of MGA Entertainment’s innovative and creative approach to providing new and exciting products for our loyal and enthusiastic collector community. These hot new collectibles will be too sweet to resist.”   

The L.O.L. Surprise! Loves Mini Sweets line-up will be available in three different series, all featuring a unique and exclusive unboxing experience: The Classic L.O.L. Surprise! ball with the new compostable paper ball; Surprise-O-Matic capsule with vending machine reveal; and a Deluxe Multi-Pack in two styles and three dolls (available in August). Among the brands featured are Hershey’s, Hershey’s Kisses, Whoppers, Jolly Rancher, Smarties, Chupa Chups, Dum Dums, Mike & Ike’s, Peeps, PEZ, Milk Duds, Twizzlers, Reese’s, Bazooka, Sweethearts and Otter Pops.