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Licensing Partners Sign on for Play at Home Fest 2

Dr Gummer’s Good Play Guide is readying its second virtual festival with a slate of new partners.

Following the success of the inaugural Play at Home Fest in May, Dr Gummer’s Good Play Guide is putting the final preparations in place for the second installment of the virtual family festival.

“We were blown away by the success of the first Play at Home Fest, and it was a no-brainer to bring families together again for more fun during this period when playful experiences are needed more than ever,” says Amanda Gummer, founder and chief executive officer, Dr Gummer’s Good Play Guide. “I’m really pleased to have been able to support some amazing brands during a period when marketing and promotion has been particularly difficult, while also bringing fun and play to the forefront for consumers. The caliber of the acts signed up again for this weekend’s event shows just how beneficial this initiative has been for all involved.”

Major players from the world of licensing are headlining the event, including Nick Jr. with “Blue’s Clues and You!” and “PAW Patrol,” Acamar Films, Dreamtex and HarperCollins with “Bing,” Rainbow with “44 Cats” and party licensee Amscan. Also returning to the stage following the May event is Aardman, who will be hosting a “Shaun the Sheep” model making workshop. Others joining the lineup are Sylvanian Families, Aquabeads, Geomag, Drumond Park, Trends U.K., The Essential One and EasyRead Time Teacher.

Two virtual stages will be streamed live during the Bank Holiday weekend. The event will be hosted by up-and-coming kidfluencer Sisi from “Sisi’s World,” star of West End musical, “Matilda” and daughter of TV presenter Nigel Clarke.

The event will be accessible to families worldwide on Saturday, Aug 29.

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