Dr. Gummer’s Good Play Guide is celebrating the success of its first Play at Home Fest virtual festival which was streamed over the U.K.’s May Bank Holiday weekend.
Page views for the event reached 71,000 across the dedicated website PlayatHomeFest.com over the two days and social media impressions exceeded 750,000 on Good Play Guide channels alone. In total, 22,335 individuals registered for tickets for the event, but many more streamed the performances throughout the weekend. With almost all sessions still available for catch up via YouTube and Facebook, the views are still increasing.
“The reaction to our first Play at Home Fest has been phenomenal,” says Amanda Gummer, founder and chief executive officer, Dr. Gummer’s Good Play Guide. “Families who got involved with the event had overwhelmingly positive feedback, and the noise on social media was fabulous. I’m delighted that we could find a way to help brands promote their products at a time when marketing is increasingly difficult, while also raising money for great causes and providing play for families.”
The event also raised in excess of £5,000 for the National Emergencies Trust Coronavirus Appeal and Theodora Children’s Charity through voluntary donations and profit.
Play at Home Fest ran across three stages - the Main Stage, the Time to Create stage, and the Preschool stage, allowing brands to target different age groups and categories. A number of companies with major licensed brands signed up to Play at Home Fest including Warner Bros, Aardman and Miffy, were able to showcase their brands to the highly targeted audience.
“Creativity is at the heart of everything we do at Aardman so it was my pleasure to share a little bit of that with Play at Home Fest,” says Merlin Crossingham, creative director, Aardman, who hosted a model making workshop for the event. “I am delighted that Morph and I could help get kids sculpting with their hands and having fun while also raising funds for a great cause.”
Off the back of this success, the team at Dr Gummer’s Good Play Guide are now planning for their second festival on the August Bank Holiday weekend.