Jurassic World Comes Alive with Mobile Game

Universal is celebrating the franchises’ latest installment from Ludia.

NORTH AMERICA—Universal has teamed up with mobile game developer Ludia once again to launch a new mobile game, ahead of the upcoming film Jurassic World: Fallen Kingdom.

“Jurassic World Alive” will bring the dinosaur adventure to life in a new platform that features location-based technology and augmented reality. Users can collect dinosaur species as they explore neighborhoods and cities around the world and experience in-game incubators.

“With ‘Jurassic World Alive,' our goal is for audiences to be fully immersed into a world with living dinosaurs in a way that’s never been possible until today,” says Alex Thabet, resident and chief executive officer, Ludia. We’re giving them the opportunity to explore and connect with likeminded players while building and interacting with these powerful prehistoric species.”

“Jurassic World Alive” is the third mobile game deal between Universal and Ludia and the first of a large slate of games set to roll out in 2018 and beyond.

“Jurassic World fans have long dreamed of seeing these majestic and sometimes frightening creatures in real life. With the location and AR technology available today, we can finally make that dream a reality,” says Chris Heatherly, executive vice president, games and digital platforms, Universal Brand Development. “We are thrilled to once again work with Ludia and think this will be the biggest and most exciting game in the franchise yet!”

In addition, Cityneon Holdings and presenting partner Encore Productions has announced the opening of “Jurassic World: The Exhibition, La Cité du Cinéma” in Paris, France Apr. 14 to Sep. 2.  The exhibition, will be the company’s fourth launch following runs in Melbourne, Philadelphia and Chicago.

“Jurassic World Alive” will launch globally on the App Store and Google Play in spring. Jurassic World: Fallen Kingdom will be released in theatres across the U.S. Jun. 22.