Genius Brands Grows Stan Lee Business for Centennial Celebration

Stan Lee online store launches, featuring a branded product collection.
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License Global

January 3, 2023

Genius Brands logo.
Genius Brands logo.Genius Brands

In celebration of the legendary comic book creator, Stan Lee’s, 100th birthday,

Genius Brands International

, the controlling partner of Stan Lee Universe, has signed an agreement to co-executive produce a documentary on the life of

Stan Lee

that will debut on Disney+.  

Genius Brands also commemorates the special occasion with the launch of a new online store, featuring products from the Stan Lee Centennial Collection to coincide with Lee’s 100th birthday. The store exclusively features three Stan Lee collections: Stan Lee Comic, Stan Lee Retro and Stan Lee Centennial, with additional product categories to debut later this year. Stan Lee-branded products to come to market include apparel from

Hot Topic

, bags and backpacks from Sprayground, collectible figures from Good Smile and fine art from Moor Art.


will be releasing an exclusive Stan Lee collectible figure and boxed T-shirt to celebrate the Godfather of Comics. 

“We are thrilled to celebrate Stan Lee’s 100th birthday today with

multiple initiatives that pay tribute to this true cultural icon, starting with creating a marketplace for his fans and with telling his fascinating story in the upcoming film premiering on Disney+,” says Andy Heyward, chairman and chief executive officer, Genius Brands.  

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