April 6, 2018
For the first time Disney Store U.K. will offer fans a range of Star Wars products at locations across the country.
Among the offerings now available are action figures, luggage bags, children dress-up, apparel, stationery and plush.
Beginning Thursday, fans will also have the opportunity to purchase exclusive 15-inch talking figurines of Darth Vader, Luke Skywalker, Han Solo and Stormtroopers at select stores and online.
Stores across the U.K. will also host a series of events this week and weekend to celebrate Star Wars Day “May the 4th. ” Celebrations have already kicked off with an in-store, online and social media campaign that lets fans win 12 collector cards based on Star Wars Episode IV: A New Hope and an exclusive Star Wars pin.
From Friday through Saturday Disney Store guests of all ages can learn some of the skills of the Jedi, including how to use a lightsaber, and on Saturday a Star Wars Droid will be making appearances throughout the day at the Disney Store on Oxford Street, London and the Disney Store in Westfield White City, London.
Additional events are planned for later in the year to celebrate the launch of the animated series “Star Wars Rebels,” when Disney Store will roll out more exclusive product lines.
“It’s fantastic to launch Disney Store’s first ever range of Star Wars products alongside the global fan celebration that is ‘May the 4th,’” says Mike Stagg, vice president and general manager, retail, The Walt Disney Company U.K. “Disney Store has fully embraced the force of the fans’ excitement and passion, converting it into a series of fun, immersive activities over the weekend and beyond. We hope guests will enjoy the Ways of the Force events we are hosting, which will begin their journey to learning the skills of the Jedi.”
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