New partners will expand the television program’s current roster in stationery, publishing, socks, gift sets and more.
ZAG has teamed up with four new licensees to further extend its animated series “Miraculous: Tales of Ladybug & Cat Noir” in the U.K.
Bulldog Licensing, the series’ U.K. agent, brokered the deal.
New licensees that have signed on to support the program include Gosh! Designs at PMS International for stationery, pocket money toys and creative play; IglooBooks for book publishing; Kokomo for dental and gift sets; and Roy Lowe for socks.
“This new activity shows the strength of ‘Miraculous,’” says Rob Corney, managing director, Bulldog Licensing. “We’ve now got a large program in place, across multiple categories, and with the show performing so well on TV there is a huge amount of interest in this brand.”
The new partners will join the series’ existing program, which includes partners like master toy partner Bandai, Maad Toys, Rubie’s, Gemma International, Dreamtex and more.