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April 6, 2018
NORTH AMERICA–Actor, comedian and producer Kevin James has tapped The Brand Liaison to oversee the licensing program for his new lifestyle brand Jamestown, as well as other licensing and endorsement opportunities.
The Jamestown brand will target the Gen-X man who loves sports, food, family and friends. Furthermore, The Brand Liaison is currently seeking potential partners across multiple categories for the brand, including apparel and accessories, headwear and footwear.
“Kevin James is the quintessential guy’s guy,” says Steven Heller, president, The Brand Liaison. “He is so recognizable and so well liked that licensing is such a natural extension of his brand.”
Kevin James is known for starring on “King of Queens” and “Kevin Can Wait.” The comedian and actor has also started in several major motion pictures including Hitch, Grown-Ups, Paul Blart Mall Cop and Hotel Transylvania. According to The Brand Liaison, Kevin James is in the 98th percentile e-score and among the highest levels of awareness across all ages and genders.
Read more about:The Brand Liaison
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