April 6, 2018
The licensing agency will aim to bring the Jamestown brand into apparel, accessories, headwear and footwear.
The Jamestown brand will target the Gen-X man who loves sports, food, family and friends. Furthermore, The Brand Liaison is currently seeking potential partners across multiple categories for the brand, including apparel and accessories, headwear and footwear.
“Kevin James is the quintessential guy’s guy,” says Steven Heller, president, The Brand Liaison. “He is so recognizable and so well liked that licensing is such a natural extension of his brand.”
Kevin James is known for starring on “King of Queens” and “Kevin Can Wait.” The comedian and actor has also started in several major motion pictures including
Hitch, Grown-Ups, Paul Blart Mall Cop
. According to The Brand Liaison, Kevin James is in the 98th percentile e-score and among the highest levels of awareness
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