BLE: WBCP Takes Justice League Global

Rubie’s, Mattel, LEGO, Funko, Under Armour and more are on board to support the global rollout of the upcoming superhero film.

GLOBAL–Warner Bros. Consumer Products and a number of key licensees are set to deliver a massive global licensing?and merchandising program? inspired by DC Entertainment’s action-adventure film Justice League, hitting theaters worldwide in November.

Rolling out at retail this week, the powerhouse program will invite fans to show off their allegiance to their favorite DC Super Hero and the Justice League with an impressive range of product offerings, including toys, collectibles, apparel, accessories, publishing, home décor and more.

JoinTheLeague.com continues to serve as an all-encompassing hub for fans featuring an array of exclusive content, activities, games and weekly sweepstakes, as well as an inside-look at film- inspired product, cast interviews and film news. As the release of the feature film draws near, members have even more to look forward to on the site, with this fall’s debut of exclusive augmented reality content.

WBCP’s multi-category program pairs best-in-class licensees, including Mattel, The LEGO Group, Rubie’s Costume Co., Funko, Jakks Pacific, Hot Toys, Kotobukiya, Under Armour, Converse, New Era and many more, with top retailers including Walmart, Target, Toys ‘R’ Us, Amazon, Gap, Hot Topic and Party City, along with a broad array of global, regional and local partners, to unleash a lineup of Justice League-inspired merchandise around the world.

Throughout Europe, the Middle East and Africa, retailers and partners will offer an array of product supporting Justice League, including Primark, EMP, Tesco, El Corte Ingles, Detsky Mir, Top Toy and Carrefour.

Regional partners GB Eye and Pyramid International will offer posters and stationery; Panini will be launching a sticker album featuring the film across EMEA, as well as Latin America and North America; among many more. In the U.K., grocers Tesco and Asda are supporting Justice League across key categories in stores and online. Toy specialists Argos, Smyth’s Toys and Toys ‘R’ Us will be supporting Mattel, The LEGO Group, Rubie’s Costume Co., Funko, Jakks Pacific and more.

Other category-leading licensees include Bon Bon Buddies, Smith & Brooks, Global and Aykroyds. In Italy, OVS will release film-inspired apparel collections with dedicated window displays featuring Justice League product, and Campari will introduce film-inspired, limited- edition soft drinks. In Germany, the film will see support from Elbenwald and EMP, with dedicated catalog covers alongside social campaigns, and Mauritius with a Justice League-inspired leather collection. Other partners include Müller and Muckle with life-size sculptures of the team, and Schleich with collectible figurines.

Justice League also has the support of an extensive list of licensees in Spain and Portugal developing products in several key categories, including back-to-school with Cerdá Group, Karactermania and Grupo Erik; apparel and accessories from Inditex and Springfield and themed food items from Gullón Company.