Starco Brands and Cardi B have launched Whipshots, a vodka-infused whipped cream.
"At Starco Brands we pride ourselves on only commercializing products and technologies that are truly behavior changing," says Ross Sklar, chief executive officer, Starco Brands. "Whipshots is one of the most innovative products to ever hit the spirits vertical. This combines delectable flavors, cutting-edge creative direction and a world-class celebrity and influencer strategy. We are honored and thrilled to be shaking up the spirits world and cannot wait for everyone to experience this party in a can."
Every day throughout December, Whipshots will be dropping 500 cans for purchase through the official Whip Drop. The release program will allow fans to snag their own can of Cardi exclusively on Whipshots.com, powered by the Spirits Network.
Leading the team in creative direction, Cardi B joins forces with the Starco Brands team as a partner of Whipshots. Together with Starco Ross Sklar and chief mixology officer Rob Floyd, Cardi brings her sense of positioning, playfulness and entrepreneurial expertise to Whipshots to disrupt a spirits marketplace that is currently dominated by conventional ideas.
"Whipshots is over the top, sexy and unique – kind of like me,” says Cardi B. “It's going to be a party in every can. No matter where you are, you can party like Cardi, and I'm so excited to finally be able to share this one-of-a-kind product with all of you."
Whipshots, available online nationwide and set to appear on shelves across the U.S. next year, will include three flavors and three sizes for purchase at Whipshots.com.