Finalists for The Licensing Awards 2022 Announced

Nominees for the Product, Property, Retail and special awards categories have been revealed.

July 5, 2022

Image for The Licensing Awards 2022.
Image for The Licensing Awards 2022.Max Publishing

The finalists for

The Licensing Awards 2022

have been announced. 

The judging panel, comprised of roughly 200 retail buyers, offered their expert input across the product categories. These included Asda, Character.com, DFS, Dobbies, FatFace, HMV, Homebase, Home Bargains, John Lewis & Partners, M&S, Moonpig, Next, Pep & Co, Pets at Home, Primark, Selfridges, Tesco, TruffleShuffle and Vanilla Underground, among many others. 

Various validation panels have convened to discuss, debate and validate all the other categories to arrive at the finalists. 

The Licensing Awards are owned and organized by Max Publishing, the media group which owns LicensingSource.net and Licensing Source Book. 

 

THE U.K. RISING STAR AWARD FINALISTS  

This is a Licensing International U.K. award. The award is designed to recognize excellence among junior industry professionals in the United Kingdom under the age of 35.  

 

Alexandra Bovey, licensing partnerships manager, Hearst U.K. 

Chris Brinkworth, strategy and marketing

manager, The Point.1888 

Jessica Dodd, associate retail franchise manager, Hasbro U.K. Consumer Products 

Ester Gomez, production assistant, Brands In 

Laura Grime, licensing and brand executive, Character World Brands 

Katie Moran, commercial assistant, Lisle Licensing  

Nicola McIntyre, junior buyer, [email protected]  

Shannon Honer, brand and product manager, CAA Brand Management 

 

RETAIL CATEGORY FINALISTS  

 

BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)  

Asda  

Character.com 

The Entertainer 

Morrisons  

Smyths Toys 

Tesco  

 

BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16) 

Asda 

Character.com  

The Entertainer 

Next 

Primark  

Smyths Toys 

The Very Group 

 

BEST RETAILER OF ADULT LICENSED PRODUCTS 

ASOS 

Forbidden Planet 

Game 

HMV 

The Hut Group 

Primark  

 

THE RADAR AWARD  

This award is for retailers which have come on the radar on the licensing front as they have considerably upped their licensing activities in the last year between June 1, 2021 and May 31, 2022. 

 

Boohoo 

Get Trend  

Joules  

Matalan  

My 1st Years  

The Range 

Vanilla Underground  

 

BEST OVERSEAS RETAILER  

This award is for retailers of any discipline selling licensed products whose main retailing activity is overseas (i.e. not in the U.K.), but which also has a physical or online presence in the U.K. The award is for the retailer’s activity in licensing between June 1, 2021 and May 31, 2022. 

 

Aldi 

H&M  

Pull & Bear  

Uniqlo 

Urban Outfitters 

Zara  

 

BEST LICENSED RETAIL MARKETING INITIATIVE  

Greggs Campaign with Primark   

Natural History Museum’s Making History Together with Dunelm  

“Peppa Pig” Earth Day Campaign with Brand Threads 

“Peppa Pig” Plant with Peppa Campaign with [email protected] 

“Peppa Pig” #PlantWithPeppa Campaign with Character.com 

“Pokémon’s” 25th Anniversary Campaign with Selfridges  

“Pokémon” x Charli Cohen Electric/City Brandiverse with Selfridges 

“Thomas & Friends” Sensory Friendly Range Campaign with Character.Com 

 

BEST LICENSED PROMOTIONS CAMPAIGN  

“Godzilla” x Heddon Yokocho Promotion from Toho International 

“Pokémon” x Batchelors Super Noodles Campaign from Batchelors 

“Minions” x Brioche Pasquier Campaign from Brioche Pasquier (Agency: Once Upon A Time) 

“Peppa Pig's” Summer of Sport Partnership with Team GB 

Snoopy, A Dog’s Trail with Dogs Trust  

“Thomas & Friends” Stop, Look and Listen Campaign with Network Rail 

“The Very Hungry Caterpillar” Meal Box Campaign with Deliveroo 

 

BEST LICENSED LIVE EVENT  

DC Universe Immersive Restaurant Experience at The Monarch Theatre from Wonderland Restaurants 

“Doctor Who:” Time Fracture Immersive Event from Immersive Everywhere 

“The Gruffalo” Discovery Land at Twycross Zoo from Twycross Zoo 

Monopoly Lifesized Immersive Experience from Gamepath 

“Peppa Pig's” Best Day Ever Theatrical Show from Fierylight 

“Peter Rabbit:” Explore and Play Visitor Attraction in Blackpool from Merlin Entertainments 

“Shaun the Sheep:” Championsheeps Immersive Experience from Electric Gamebox 

“The Very Hungry Caterpillar” Story Trail at Kew Gardens and Wakehurst Place from Kew Gardens 

Zog Playland at Warwick Castle from Merlin Entertainments 

 

BEST LICENSED TOYS OR GAMES RANGE 

“Among Us” Toy Range from Toikido 

“Bluey” Playsets from Moose Toys 

“CoComelon” Toys from Jazwares distributed by Bandai 

“Encanto” Figurines and Play-sets from Jakks Pacific 

Hasbro Outdoor Games from ToyTopic Group 

“Jurassic World Dominion” Range from Mattel 

“Jurassic World” Toomies Preschool Range from Tomy 

“PAW Patrol: The Movie”

Range from Spin Master 

Spidey and His Amazing Friends Vehicles and Plush from Jazwares 

 

BEST LICENSED DRESS-UP OR PARTYWARE 

“Among Us” Kids Inflatable Costume from YuMe Toys 

“Baby Shark” Party, Balloon and Costume Range from Amscan International 

“Batman vs. Joker” Blazer from OppoSuits 

“Bing” Cutout Party Props from Star Cutouts 

DC Comics Adaptive Costumes from Rubies Masquerade 

“Hey Duggee” Dracula Dress-Up for [email protected] from Christy's By Design 

Julia Donaldson “The Gruffalo and Other Stories” Dress-Up Range for [email protected] Sainsbury's from Smiffys 

“Minecraft” Creeper Costumes from Disguise 

“Peppa Pig” Careers Set for [email protected]’s from Christy’s By Design 

 

BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)  

“CoComelon” Nightwear for [email protected] from Aykroyd & Sons  

Disney Baby Gift Box Range from Poetic Brands 

“Dumbo” Personalized Babywear for My 1st Years from Dennicci  

“The Grinch “Christmas Range from Cribstar 

“Mickey & Friends” Collection from Primark  

“Peppa Pig” #PlantWithPeppa Range for Character.com from Fashion UK 

“Peter Rabbit SS22 Collection for Nutmeg at Morrisons from Dennicci 

Roald Dahl Collection for Very.com from Aykroyd & Sons 

That's Not My... Collection for [email protected] from Dennicci 

 

BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE 

Barbie Athleisure Collection from River Island 

“The Gruffalo” Toddler Apparel Range from Joules 

“Harry Potter” AW21 Kids Collection from Marks and Spencer 

“Harry Potter” Unisex Range for Very.com from Cooneen by Design 

L.O.L. OMG Range for [email protected] from Somerbond 

“Mickey & Friends” from H&M  

“Peanuts” Children’s Range from Marks and Spencer 

“Peppa Pig”Ballerina Nightwear Range for Tesco from Misirli 

“Stranger Things” Boys Range from Zara 

 

BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE 

“Bridgerton” Collection from Stradivarious 

Care Bears Collection for ASOS from Bioworld International 

“Elmer the Patchwork Elephant” Pride Range from TruffleShuffle 

“Matilda” x Cath Kidston Collection from Cath Kidston 

“Peanuts” Ladieswear Collection from Marks and Spencer 

“Minecraft” x Lacoste Collection from Lacoste 

“Stranger Things” Hawkins High Collection from Primark 

“Tetris” Collection from Tikiboo  

“Wizard of Oz” Collection from Irregular Choice 

 

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE 

Aardman Colour It: Get Crafty from Signature Publishing 

“Bluey” Book Range from Penguin Random House 

“CoComelon” Book Range from Farshore, Harper Collins U.K. 

LEGO DUPLO Audio Cards from Yoto 

“Numberblocks” Number Fun from Trends U.K. 

“PAW Patrol” Extra Magazine from Story House Egmont 

“Thomas the Tank Engine” Tonie from Tonies 

“Warhammer 40,000: Sisters of Battle” Paperback from Marvel Comics 

The World of Beatrix Potter/”Peter Rabbit” Publishing Collection from Phidal Publishing 

 

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE 

DC Comics Pride Collection from Cardology 

Disney Princess Diversity and Inclusion Greeting Card Collection from Moonpig 

Mr. Men and Little Miss Stationery Range for Paperchase from A2V 

Nadiya Hussain Greeting Card Collection from Woodmansterne Publications 

“Squid Game” Calendar, Diary and Card Range from Danilo Promotions 

Unilever Food Brand Greeting Cards from Tache Cards 

Warner Bros. Movies VHS Notebook Collection from Pyramid International 

Wizarding World Stationery Collection from Primark 

Xbox Stationery Collection from Blueprint Collections 

 

BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE  

Beano Studios Leather Goods Range from Radley & Co 

The Beatles Gifts and Accessories Advent Calendar from Eaglemoss 

Meg Hawkins Gift and Homewares Collection from Widdop & Co 

“Minecraft” Rest Easy Sleep Better Weighted Blanket from Character World Brands 

“One Piece” Giftware from Abysse Corp 

“Paddington” Home Range from The Art Group/Pyramid International 

“Star Wars” Imperial Stormtrooper Cable Guy from Exquisite Gaming 

Swizzels Love Hearts Gifting Range from Posh Paws 

“Winnie the Pooh” Bath and Body Collection from Mad Beauty 

Wizarding World Christmas Décor Range from Primark 

 

BEST LICENSED FOOD OR DRINK RANGE 

BT21 Tasty Universe from Artbox Cafe 

“Friends” Central Perk Hot Beverage Range from Caffeluxe 

Heinz Range from Kimm & Miller 

“Hey Duggee” Home Baking Kits from Fiddes Payne 

“Minions” Squashies from Swizzels Matlow 

Natural History Museum Collection from Crème D’Or 

The Open Shortbread Collection from Dean’s of Huntly 

“Peanuts” Waffles from Bubblewrap 

“Scooby-Doo” Pet Food Range for B&M from Fred & Ginger 

 

THE INNOVATION AWARD 

Bullseye Augmented Reality Darts Game from Home Leisure Direct 

Disney Princess Carriage Adaptive Wheelchair Cover from Disguise 

Crayola Color Mix Bath Bombs from H&A 

“Jurassic World” Real FX Baby Blue from Wow! Stuff 

“Super Mario 64” Question Mark Block from LEGO 

“Teenage Mutant Ninja Turtles” Swim Float from Turtle Pack 

“Tetris” Tetrimino Waffle Maker from Fizz Creations 

“Thomas & Friends” Sensory Friendly Range from Character.com 

“Thomas & Friends” Interactive Tableware from Munchy Play 

 

BEST SUSTAINABLE LICENSED PRODUCT 

Animal Planet Magazine from DC Thomson Media 

DC Superheroes Sustainable Costumes from Amscan 

“The Gruffalo” and Friends Sustaina Box from Wow! Stuff 

Natural History Museum Homewares Collection from Dunelm 

Original Stormtrooper Coffee from The Galactic Empire 

“Peppa Pig” Plant with Peppa Collection for [email protected] 

PlayStation Coverless Carefree Bedding from Character World Brands 

“Shaun The Sheep” Eco-Friendly Play-set from Playpress 

Van Gogh Museum Sunflower Pop Perfume from Floral Street Fragrances 

 

PROPERTY CATEGORY FINALISTS  

 

BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)  

“Bing” 

“Bluey” 

“CoComelon” 

“The Gruffalo” 

“Hey Duggee” 

“PAW Patrol” 

“Peppa Pig” 

“Peter Rabbit” 

“Thomas & Friends” 

“The Very Hungry Caterpillar” 

 

BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12)  

Barbie 

“The Batman” 

Emoji 

“Jurassic World” 

LEGO 

L.O.L. Surprise! 

Marvel Universe 

“Miraculous” 

NERF 

Wizarding World  

 

BEST TEEN OR ADULT LICENSED PROPERTY 

Barbie 

Care Bears 

“Friends” 

“How The Grinch Stole Christmas” 

“Peaky Blinders” 

“Peanuts” 

“SpongeBob SquarePants” 

“Stranger Things” 

Wizarding World  

 

BEST GAMING LICENSED PROPERTY 

“Among Us” 

“Call of Duty” 

“Fortnite” 

“Minecraft” 

“Pokémon” 

“Roblox” 

“Sonic the Hedgehog” 

“Super Mario Bros” 

“Tetris” 

“Warhammer” 

Xbox 

 

BEST FILM LICENSED PROPERTY 

“The Batman” 

“Encanto” 

“L.O.L. Surprise!: The Movie” 

“My Little Pony: A New Generation” 

“PAW Patrol: The Movie” 

“Sonic the Hedgehog 2” 

“Space Jam: A New Legacy” 

“Spider-Man: No Way Home” 

“Top Gun: Maverick” 

 

BEST MUSIC OR CELEBRITY LICENSED PROPERTY  

The Beatles 

Billie Eilish 

Billie Faiers

BTS 

Frankie Bridge 

Grateful Dead 

Mrs Hinch 

The Rolling Stones 

 

BEST SPORTS LICENSED PROPERTY   

Arsenal Football Club 

The Football Association 

Formula 1 

Liverpool Football Club 

Manchester City Football Club 

Manchester United Football Club 

NBA 

NFL 

NFL Players Association 

Paris Saint-Germain Football Club 

Tottenham Hotspur Football Club 

West Ham United Football Club  

 

THE CLASSIC LICENSED PROPERTY AWARD 

This award is for properties that have stood the test of time (with at least a decade of licensing activity). The winner will join previous winners in The Licensing Classics Hall of Fame such as Barbie, The Beano, “The Very Hungry Caterpillar” and many more. 

 

“In the Night Garden” 

“Paddington” 

“Peanuts” 

Me to You 

Minnie Mouse 

The Moomins 

Mr. Men and Little Miss 

The Roald Dahl Story Company 

“Sesame Street” 

“Teletubbies” 

“Wallace & Gromit” 

“Winnie the Pooh” 

 

What Kids Love Award 

Finalists TBA 

 

Honorary Achievement Award 

TBA 

 

All winners will be announced on Sept. 13 at The Great Room at The Grosvenor House Hotel in London. 

Tickets and tables can be reserved

online by visiting Max-Tickets.net

or by contacting Clare Hollick at Create Events,

[email protected]

 

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