July 5, 2022
The judging panel, comprised of roughly 200 retail buyers, offered their expert input across the product categories. These included Asda, Character.com, DFS, Dobbies, FatFace, HMV, Homebase, Home Bargains, John Lewis & Partners, M&S, Moonpig, Next, Pep & Co, Pets at Home, Primark, Selfridges, Tesco, TruffleShuffle and Vanilla Underground, among many others.
Various validation panels have convened to discuss, debate and validate all the other categories to arrive at the finalists.
The Licensing Awards are owned and organized by Max Publishing, the media group which owns LicensingSource.net and Licensing Source Book.
THE U.K. RISING STAR AWARD FINALISTS
This is a Licensing International U.K. award. The award is designed to recognize excellence among junior industry professionals in the United Kingdom under the age of 35.
Alexandra Bovey, licensing partnerships manager, Hearst U.K.
Chris Brinkworth, strategy and marketing
Jessica Dodd, associate retail franchise manager, Hasbro U.K. Consumer Products
Ester Gomez, production assistant, Brands In
Laura Grime, licensing and brand executive, Character World Brands
Katie Moran, commercial assistant, Lisle Licensing
Nicola McIntyre, junior buyer, George@Asda
Shannon Honer, brand and product manager, CAA Brand Management
RETAIL CATEGORY FINALISTS
BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)
Asda
Character.com
The Entertainer
Morrisons
Smyths Toys
Tesco
BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)
Asda
Character.com
The Entertainer
Next
Primark
Smyths Toys
The Very Group
BEST RETAILER OF ADULT LICENSED PRODUCTS
ASOS
Forbidden Planet
Game
HMV
The Hut Group
Primark
THE RADAR AWARD
This award is for retailers which have come on the radar on the licensing front as they have considerably upped their licensing activities in the last year between June 1, 2021 and May 31, 2022.
Boohoo
Get Trend
Joules
Matalan
My 1st Years
The Range
Vanilla Underground
BEST OVERSEAS RETAILER
This award is for retailers of any discipline selling licensed products whose main retailing activity is overseas (i.e. not in the U.K.), but which also has a physical or online presence in the U.K. The award is for the retailer’s activity in licensing between June 1, 2021 and May 31, 2022.
Aldi
H&M
Pull & Bear
Uniqlo
Urban Outfitters
Zara
BEST LICENSED RETAIL MARKETING INITIATIVE
Greggs Campaign with Primark
Natural History Museum’s Making History Together with Dunelm
“Peppa Pig” Earth Day Campaign with Brand Threads
“Peppa Pig” Plant with Peppa Campaign with George@Asda
“Peppa Pig” #PlantWithPeppa Campaign with Character.com
“Pokémon’s” 25th Anniversary Campaign with Selfridges
“Pokémon” x Charli Cohen Electric/City Brandiverse with Selfridges
“Thomas & Friends” Sensory Friendly Range Campaign with Character.Com
BEST LICENSED PROMOTIONS CAMPAIGN
“Godzilla” x Heddon Yokocho Promotion from Toho International
“Pokémon” x Batchelors Super Noodles Campaign from Batchelors
“Minions” x Brioche Pasquier Campaign from Brioche Pasquier (Agency: Once Upon A Time)
“Peppa Pig's” Summer of Sport Partnership with Team GB
Snoopy, A Dog’s Trail with Dogs Trust
“Thomas & Friends” Stop, Look and Listen Campaign with Network Rail
“The Very Hungry Caterpillar” Meal Box Campaign with Deliveroo
BEST LICENSED LIVE EVENT
DC Universe Immersive Restaurant Experience at The Monarch Theatre from Wonderland Restaurants
“Doctor Who:” Time Fracture Immersive Event from Immersive Everywhere
“The Gruffalo” Discovery Land at Twycross Zoo from Twycross Zoo
Monopoly Lifesized Immersive Experience from Gamepath
“Peppa Pig's” Best Day Ever Theatrical Show from Fierylight
“Peter Rabbit:” Explore and Play Visitor Attraction in Blackpool from Merlin Entertainments
“Shaun the Sheep:” Championsheeps Immersive Experience from Electric Gamebox
“The Very Hungry Caterpillar” Story Trail at Kew Gardens and Wakehurst Place from Kew Gardens
Zog Playland at Warwick Castle from Merlin Entertainments
BEST LICENSED TOYS OR GAMES RANGE
“Among Us” Toy Range from Toikido
“Bluey” Playsets from Moose Toys
“CoComelon” Toys from Jazwares distributed by Bandai
“Encanto” Figurines and Play-sets from Jakks Pacific
Hasbro Outdoor Games from ToyTopic Group
“Jurassic World Dominion” Range from Mattel
“Jurassic World” Toomies Preschool Range from Tomy
“PAW Patrol: The Movie”
Spidey and His Amazing Friends Vehicles and Plush from Jazwares
BEST LICENSED DRESS-UP OR PARTYWARE
“Among Us” Kids Inflatable Costume from YuMe Toys
“Baby Shark” Party, Balloon and Costume Range from Amscan International
“Batman vs. Joker” Blazer from OppoSuits
“Bing” Cutout Party Props from Star Cutouts
DC Comics Adaptive Costumes from Rubies Masquerade
“Hey Duggee” Dracula Dress-Up for George@Asda from Christy's By Design
Julia Donaldson “The Gruffalo and Other Stories” Dress-Up Range for TU@ Sainsbury's from Smiffys
“Minecraft” Creeper Costumes from Disguise
“Peppa Pig” Careers Set for TU@Sainsbury’s from Christy’s By Design
BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)
“CoComelon” Nightwear for George@Asda from Aykroyd & Sons
Disney Baby Gift Box Range from Poetic Brands
“Dumbo” Personalized Babywear for My 1st Years from Dennicci
“The Grinch “Christmas Range from Cribstar
“Mickey & Friends” Collection from Primark
“Peppa Pig” #PlantWithPeppa Range for Character.com from Fashion UK
“Peter Rabbit SS22 Collection for Nutmeg at Morrisons from Dennicci
Roald Dahl Collection for Very.com from Aykroyd & Sons
That's Not My... Collection for George@Asda from Dennicci
BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
Barbie Athleisure Collection from River Island
“The Gruffalo” Toddler Apparel Range from Joules
“Harry Potter” AW21 Kids Collection from Marks and Spencer
“Harry Potter” Unisex Range for Very.com from Cooneen by Design
L.O.L. OMG Range for George@Asda from Somerbond
“Mickey & Friends” from H&M
“Peanuts” Children’s Range from Marks and Spencer
“Peppa Pig”Ballerina Nightwear Range for Tesco from Misirli
“Stranger Things” Boys Range from Zara
BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE
“Bridgerton” Collection from Stradivarious
Care Bears Collection for ASOS from Bioworld International
“Elmer the Patchwork Elephant” Pride Range from TruffleShuffle
“Matilda” x Cath Kidston Collection from Cath Kidston
“Peanuts” Ladieswear Collection from Marks and Spencer
“Minecraft” x Lacoste Collection from Lacoste
“Stranger Things” Hawkins High Collection from Primark
“Tetris” Collection from Tikiboo
“Wizard of Oz” Collection from Irregular Choice
BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
Aardman Colour It: Get Crafty from Signature Publishing
“Bluey” Book Range from Penguin Random House
“CoComelon” Book Range from Farshore, Harper Collins U.K.
LEGO DUPLO Audio Cards from Yoto
“Numberblocks” Number Fun from Trends U.K.
“PAW Patrol” Extra Magazine from Story House Egmont
“Thomas the Tank Engine” Tonie from Tonies
“Warhammer 40,000: Sisters of Battle” Paperback from Marvel Comics
The World of Beatrix Potter/”Peter Rabbit” Publishing Collection from Phidal Publishing
BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
DC Comics Pride Collection from Cardology
Disney Princess Diversity and Inclusion Greeting Card Collection from Moonpig
Mr. Men and Little Miss Stationery Range for Paperchase from A2V
Nadiya Hussain Greeting Card Collection from Woodmansterne Publications
“Squid Game” Calendar, Diary and Card Range from Danilo Promotions
Unilever Food Brand Greeting Cards from Tache Cards
Warner Bros. Movies VHS Notebook Collection from Pyramid International
Wizarding World Stationery Collection from Primark
Xbox Stationery Collection from Blueprint Collections
BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
Beano Studios Leather Goods Range from Radley & Co
The Beatles Gifts and Accessories Advent Calendar from Eaglemoss
Meg Hawkins Gift and Homewares Collection from Widdop & Co
“Minecraft” Rest Easy Sleep Better Weighted Blanket from Character World Brands
“One Piece” Giftware from Abysse Corp
“Paddington” Home Range from The Art Group/Pyramid International
“Star Wars” Imperial Stormtrooper Cable Guy from Exquisite Gaming
Swizzels Love Hearts Gifting Range from Posh Paws
“Winnie the Pooh” Bath and Body Collection from Mad Beauty
Wizarding World Christmas Décor Range from Primark
BEST LICENSED FOOD OR DRINK RANGE
BT21 Tasty Universe from Artbox Cafe
“Friends” Central Perk Hot Beverage Range from Caffeluxe
Heinz Range from Kimm & Miller
“Hey Duggee” Home Baking Kits from Fiddes Payne
“Minions” Squashies from Swizzels Matlow
Natural History Museum Collection from Crème D’Or
The Open Shortbread Collection from Dean’s of Huntly
“Peanuts” Waffles from Bubblewrap
“Scooby-Doo” Pet Food Range for B&M from Fred & Ginger
THE INNOVATION AWARD
Bullseye Augmented Reality Darts Game from Home Leisure Direct
Disney Princess Carriage Adaptive Wheelchair Cover from Disguise
Crayola Color Mix Bath Bombs from H&A
“Jurassic World” Real FX Baby Blue from Wow! Stuff
“Super Mario 64” Question Mark Block from LEGO
“Teenage Mutant Ninja Turtles” Swim Float from Turtle Pack
“Tetris” Tetrimino Waffle Maker from Fizz Creations
“Thomas & Friends” Sensory Friendly Range from Character.com
“Thomas & Friends” Interactive Tableware from Munchy Play
BEST SUSTAINABLE LICENSED PRODUCT
Animal Planet Magazine from DC Thomson Media
DC Superheroes Sustainable Costumes from Amscan
“The Gruffalo” and Friends Sustaina Box from Wow! Stuff
Natural History Museum Homewares Collection from Dunelm
Original Stormtrooper Coffee from The Galactic Empire
“Peppa Pig” Plant with Peppa Collection for George@Asda
PlayStation Coverless Carefree Bedding from Character World Brands
“Shaun The Sheep” Eco-Friendly Play-set from Playpress
Van Gogh Museum Sunflower Pop Perfume from Floral Street Fragrances
PROPERTY CATEGORY FINALISTS
BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)
“Bing”
“Bluey”
“CoComelon”
“The Gruffalo”
“Hey Duggee”
“PAW Patrol”
“Peppa Pig”
“Peter Rabbit”
“Thomas & Friends”
“The Very Hungry Caterpillar”
BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12)
Barbie
“The Batman”
Emoji
“Jurassic World”
LEGO
L.O.L. Surprise!
Marvel Universe
“Miraculous”
NERF
Wizarding World
BEST TEEN OR ADULT LICENSED PROPERTY
Barbie
Care Bears
“Friends”
“How The Grinch Stole Christmas”
“Peaky Blinders”
“Peanuts”
“SpongeBob SquarePants”
“Stranger Things”
Wizarding World
BEST GAMING LICENSED PROPERTY
“Among Us”
“Call of Duty”
“Fortnite”
“Minecraft”
“Pokémon”
“Roblox”
“Sonic the Hedgehog”
“Super Mario Bros”
“Tetris”
“Warhammer”
Xbox
BEST FILM LICENSED PROPERTY
“The Batman”
“Encanto”
“L.O.L. Surprise!: The Movie”
“My Little Pony: A New Generation”
“PAW Patrol: The Movie”
“Sonic the Hedgehog 2”
“Space Jam: A New Legacy”
“Spider-Man: No Way Home”
“Top Gun: Maverick”
BEST MUSIC OR CELEBRITY LICENSED PROPERTY
The Beatles
Billie Eilish
Billie Faiers
BTS
Frankie Bridge
Grateful Dead
Mrs Hinch
The Rolling Stones
BEST SPORTS LICENSED PROPERTY
Arsenal Football Club
The Football Association
Formula 1
Liverpool Football Club
Manchester City Football Club
Manchester United Football Club
NBA
NFL
NFL Players Association
Paris Saint-Germain Football Club
Tottenham Hotspur Football Club
West Ham United Football Club
THE CLASSIC LICENSED PROPERTY AWARD
This award is for properties that have stood the test of time (with at least a decade of licensing activity). The winner will join previous winners in The Licensing Classics Hall of Fame such as Barbie, The Beano, “The Very Hungry Caterpillar” and many more.
“In the Night Garden”
“Paddington”
“Peanuts”
Me to You
Minnie Mouse
The Moomins
Mr. Men and Little Miss
The Roald Dahl Story Company
“Sesame Street”
“Teletubbies”
“Wallace & Gromit”
“Winnie the Pooh”
What Kids Love Award
Finalists TBA
Honorary Achievement Award
TBA
All winners will be announced on Sept. 13 at The Great Room at The Grosvenor House Hotel in London.
Tickets and tables can be reserved
online by visiting Max-Tickets.net
or by contacting Clare Hollick at Create Events,
.
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