Techno Source, a division of LF Products, will make games, puzzles and novelty items; Concept One Accessories will create accessories; Jem Sportswear and Awake will produce apparel; Alexander Doll Company will make cloth and collectible dolls; Virtual Greats will create virtual goods; and Skinit will produce electronic skins and adhesive wall decals.
The new licensees join existing Where’s Waldo? partners such as Candlewick Press for publishing; Ludia for iOS mobile games; Gameloft for mobile games excluding Apple platforms; and Elope for costumes.
“With more than 55 million books and 5 million Apps sold worldwide, Waldo is a true phenomenon,” says Nicole Blake, executive vice president, global marketing and consumer products, Classic Media. “We
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