Classic Media Expands Where's Waldo?

Classic Media has signed new consumer products partners for Where’s Waldo? in the U.S., including Techno Source, Concept One Accessories, Jem Sportswear, Awake, Alexander Doll Company, Virtual Greats and Skinit. Products will hit retail this fall.

Techno Source, a division of LF Products, will make games, puzzles and novelty items; Concept One Accessories will create accessories; Jem Sportswear and Awake will produce apparel; Alexander Doll Company will make cloth and collectible dolls;  Virtual Greats will create virtual goods; and Skinit will produce electronic skins and adhesive wall decals.

The new licensees join existing Where’s Waldo? partners such as Candlewick Press for publishing; Ludia for iOS mobile games; Gameloft for mobile games excluding Apple platforms; and Elope for costumes.

“With more than 55 million books and 5 million Apps sold worldwide, Waldo is a true phenomenon,” says Nicole Blake, executive vice president, global marketing and consumer products, Classic Media. “We are excited to have these top partners on board to launch the consumer products program at retail in the US.”

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