Winnebago Names Agency

Recreation vehicle expert Winnebago Industries has tapped the Brandgenuity as its exclusive licensing agent.

“In the RV industry, we have led the way in quality and innovation for more than 55 years,” says Chad Reece, director of marketing, Winnebago Industries. “Now we will extend the Winnebago name and our values to a wider range of products that will help our owners and fans enjoy recreation and the freedom of life on the road even more.”

Brandgenuity will work with the iconic outdoor adventure brand to extend into new categories including camping gear, apparel and outdoor furniture.

“We are thrilled to be representing Winnebago–one of the great, iconic, made-in- America brands,” says Jay Asher, founding partner, Brandgenuity. “The timing couldn’t be better, as Americans are now hitting the road and exploring this beautiful country with greater frequency. This is just the type of brand we love to work on–one that lives in people’s hearts, not just in their heads.”