Among the products that will be included in CAE’s new line are cables, chargers and extension sockets, as well as automotive power packs such as jump starters, inverters and compressors. The range will be targeted at automotive specialty stores, supermarkets, DIY and online retailers across the U.K. and Europe.
“In many markets, these categories have no clear consumer brand recognition and thus, the launch of Energizer creates a significant and exciting opportunity to offer customers innovative products with a brand that they trust,” says Simon King, director, Custom Accessories Europe.
Beanstalk has represented the brand in North America since 2009 and has now been tasked with further expanding the brand’s licensing program across Europe.
“With Energizer being such a powerful player in the world of consumer power goods,
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