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Endemol Shine Presents Portfolio at LEV

Unscripted, scripted and digital properties will be represented by Endemol Shine North America.

License Global

August 24, 2021

1 Min Read

Endemol Shine North America, a Banijay company, will present its latest portfolio across unscripted, scripted and digital properties at Licensing Expo Virtual, including “Masterchef” and “Masterchef Junior,” “Wipeout,” “Peaky Blinders,” “Simon’s Cat,” “Mr. Bean” and “Deal Or No Deal.” 

The culinary series “Masterchef” is currently in its 11th season on FOX, while Masterchef Junior’s, eighth season will premiere on FOX later this year. In recent years, its license program has grown to a diverse    product offering including housewares, toys and games, publishing, live events and more. 

The re-imagined, extreme obstacle course series “Wipeout” is TBS’ No.1 unscripted and most co-viewed show. The series has been renewed for a second season and will start production in Q3 2021. The first consumer product offering in the toys category is set to debut this summer. 

Scripted series from the Banijay Brands portfolio, “Peaky Blinders,” is an award-winning crime period drama airing on Netflix and BBC One. The sixth and final season of the series is set to premiere soon. Its robust licensing program includes products across multiple consumer categories including games, beverage, apparel, digital, housewares, gifts/novelties, stationery, publishing and more. 

Other legacy brands to be featured include digital animated series, “Simon’s Cat,” that has reached more than 18 million followers across social media and earned more than 20 million app downloads, Facebook’s No. 1 TV brand and British icon “Mr. Bean” and unscripted series “Deal Or No Deal.” 

Executives will be available and seeking comprehensive consumer product programs for all series in its portfolio in key categories including apparel, publishing, accessories, digital, games and toys, live events, fan experiences and more. 

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Endemol Shine Group

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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