September 6, 2022
Kelvyn Gardner
, which aims to boost the profile of businesses and individuals keen to get a foot in the door of the global licensing market.
The competition has three categories – Brand & Design, Character & Animation and Product Design – the latter of which is open to students this year for the first time and asked entrants to design a
-branded STEM toy with an RRP below £30.
The eight finalists are:
Brand & Design:
Animo
: Animo’s designs are based on the watercolor paintings of animals by the Swedish artist and stage designer, Anna Gisle, inspired by her many years working in theater and the world of Scandinavian children's literature.
Klara Hawkins
: Her brand features distinctive, colorful and charming surface design that appeals to all ages.
The Spookysaurus
: The Spookysaurus started as a character in a children’s picture book and from these books the idea has grown and is soon to be expanded into the children’s fantasy book, “The Spookysaurus and the Boy with No Fear.”
Character & Animation:
Frobelles
: Frobelles is a character and digital toys brand based on sisters, Coco, Kelli and Krista. The Frobelles proudly rock their Afro hair and inspire girls to love their natural tresses. Through a gaming app, digital content, a fan club and activity magazine, the brand provides much-needed positive representation for girls with afro hair and encourages self-confidence and fosters sisterhood.
Let’s Go See
: Based on the original Pilot Ollie and Pilot Polly adventure books written by Captain Rob Johnson, Let’s Go See uses animations, an augmented reality app, picture books and school packs to entertain, educate and inspire children about the wonders of our world, its people and cultures.
Product Design – this category is in partnership with Mojo Nation and Aardman:
Lorcan O’Shea and his “Contraption Creator”
Penny Kyriacou and her “Invent-A-Cards”
Phoebe Bamford and her “Stop Motion Bonanza Boz Set”
The live finals will take place at BLE in the License Global Theatre at the following times on Thursday, Sept 22:
10:30-11 a.m.: Brand & Design category finale
11-11:30 a.m.: Character & Animation category finale
10:30 a.m.-noon: Product Design category finale
All eight finalists will present their properties, concepts and products to the judging panel, which is chaired by Ian Downes, director, Start Licensing, and includes:
Phil King, managing director, Trademark Products
Emily Fawcett, head, global licensing, Abysse Corp
Sarah Ward, chief executive, The Giftware Association
Clare Piggott, director, licensing and merchandising, Larkshead Licensing
Billy Langsworthy, co-founder, Mojo Nation & Brands Untapped
Sarah Lawrence, director, This Is Iris
Adam Vincent-Garland, business development manager, video games, toys and interactive, Aardman
Brand
.
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