Brand Licensing Europe Unveils Eight Finalists for 2022 Kelvyn Gardner License This! Competition

Winners will be announced at the event later this month.
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License Global

September 6, 2022

License This! logo
License This! logo.Brand Licensing Europe

Eight aspiring designers, illustrators, inventors and entrepreneurs have been shortlisted for the 2022

Brand Licensing Europe

Kelvyn Gardner

License This! competition

, which aims to boost the profile of businesses and individuals keen to get a foot in the door of the global licensing market.    

The competition has three categories – Brand & Design, Character & Animation and Product Design – the latter of which is open to students this year for the first time and asked entrants to design a

Wallace & Gromit

-branded STEM toy with an RRP below £30.    

The eight finalists are:      

Brand & Design:    

  • Animo

    : Animo’s designs are based on the watercolor paintings of animals by the Swedish artist and stage designer, Anna Gisle, inspired by her many years working in theater and the world of Scandinavian children's literature.   

    • Klara Hawkins

      : Her brand features distinctive, colorful and charming surface design that appeals to all ages.    

      • The Spookysaurus

        : The Spookysaurus started as a character in a children’s picture book and from these books the idea has grown and is soon to be expanded into the children’s fantasy book, “The Spookysaurus and the Boy with No Fear.”    

        Character & Animation:    

        • Frobelles

          : Frobelles is a character and digital toys brand based on sisters, Coco, Kelli and Krista. The Frobelles proudly rock their Afro hair and inspire girls to love their natural tresses. Through a gaming app, digital content, a fan club and activity magazine, the brand provides much-needed positive representation for girls with afro hair and encourages self-confidence and fosters sisterhood.      

          • Let’s Go See

            : Based on the original Pilot Ollie and Pilot Polly adventure books written by Captain Rob Johnson, Let’s Go See uses animations, an augmented reality app, picture books and school packs to entertain, educate and inspire children about the wonders of our world, its people and cultures. 

            Product Design – this category is in partnership with Mojo Nation and Aardman:    

            • Lorcan O’Shea and his “Contraption Creator”  

              • Penny Kyriacou and her “Invent-A-Cards” 

                • Phoebe Bamford and her “Stop Motion Bonanza Boz Set”  

                  The live finals will take place at BLE in the License Global Theatre at the following times on Thursday, Sept 22:    

                  • 10:30-11 a.m.: Brand & Design category finale  

                    • 11-11:30 a.m.: Character & Animation category finale

                      • 10:30 a.m.-noon: Product Design category finale   

                        All eight finalists will present their properties, concepts and products to the judging panel, which is chaired by Ian Downes, director, Start Licensing, and includes:    

                        • Phil King, managing director, Trademark Products   

                          • Sabrina Segalov, senior licensing manager,



                            • Emily Fawcett, head, global licensing, Abysse Corp  

                              • Dan Grant, licensing director,



                                • Teri Niadna, managing director,



                                  • Sarah Ward, chief executive, The Giftware Association  

                                    • Clare Piggott, director, licensing and merchandising, Larkshead Licensing 

                                      • Billy Langsworthy, co-founder, Mojo Nation & Brands Untapped  

                                        • Sarah Lawrence, director, This Is Iris  

                                          • Dale Boreham, senior design manager,



                                            • Maxine Lister, head, licensing,

                                              Natural History Museum 


                                              • Rob Goodchild, commercial director,



                                                • Charlie Langhorne, director,

                                                  Wild in Art 


                                                  • Adam Vincent-Garland, business development manager, video games, toys and interactive, Aardman  


                                                    Licensing Europe is the leading event in Europe for licensing and brand extension, taking place Sept. 20-22 at ExCeL London. Visitors can register to attend for free


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