Big Tent To Unearth Opportunities for Discovery Kids

Big Tent Entertainment was appointed exclusive U.S. licensing agent for Discovery Kids with responsibility for developing programs for properties including “Growing Up Creepie,” “Kenny the Shark,” and “Tutenstein,” and live-action series “Endurance,” “Flight 29 Down,” and “Trading Spaces: Boys vs. Girls.” The agency is also charged with spearheading licensing efforts for Ready Set Learn!, the pre-school block that airs on Discovery Kids Channel and TLC. Plans going forward include creating products that bring to life the real world and experiential attributes of the Discovery Kids brand and the important curriculum of Ready Set Learn!  The program will focus on key categories including soundtrack albums, toys and plush, board games, apparel and fashion accessories, novelties, household items, social expressions, paper products, video games, publishing and mobile entertainment. In addition to licensing agent services, Big Tent will also collaborate on the overall brand marketing strategy for the properties.