Mad Beauty Expands Disney Princess CollectionMad Beauty Expands Disney Princess Collection

Following the success of Mad Beauty’s original Disney Princess range over the last three years, Mad Beauty has updated the licensed line with new products.

The Pop Princess line is inspired by the Pop Art movement with saturated colors and bold outlines, and consists of 40 pieces of beauty, bath & body essentials, along with a few lifestyle accessories. Products include:

“We are very proud & excited as a creative team to launch this vibrant Pop Art-inspired Disney Princess collection,” says Julia Cash, creative director and owner, Mad Beauty. “We have introduced new season gifts such as hair slides, mini eyeshadow palettes and lip and cheek duo perfect for handbags. As a brand we have to stay fresh and on-trend whilst maintaining the Mad Beauty fully compliant quality to give retailers & shoppers something different, which they expect from us.”

The Pop Princess collection is available now on the Mad Beauty website. It joins other licensed lines from the brand such as its recently debuted “Friends” collection.