ATLUS branches out into the beauty space with a new makeup collection.

License Global

December 15, 2022

1 Min Read
 Game Beauty x “Persona 5 Royal” limited-edition collection.
Game Beauty x “Persona 5 Royal” limited-edition collection.Game Beauty

Game Beauty bridges the world of makeup and video games through beauty products inspired by video game concepts, characters, sceneries and elements found in the world of gaming. To close out 2022, the brand has announced its limited-edition “Persona 5 Royal makeup collection in partnership with SEGA's ATLUS. 

The newest Game Beauty x “Persona 5 Royal” limited-edition collection will feature makeup SKUs inspired by “P5R’s” 10 Phantom Thieves and their 10 personas. Each Phantom Thief and their corresponding persona shines through with a single-color product that represents each 

of their core personalities, in addition to two nine-color palettes to represent the team 

and metaverse - the world they explore in the game. 

The Phantom Thieves makeup collection will include two makeup palettes, six liquid eyeliner pens, six liquid lipsticks, four single blushes and four chameleon eyeshadows, making it the brand’s biggest collection to date.  

The collection is available for pre-order on 

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License Global

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