(From L to R): Fruity Fiery Frenemies, Strawberry Roses Forever, Green Hills of Pandan and Tales of Marshmallow Skies.
Food & Beverage
Scoop Up ‘Sonic’ OddFellows Ice Cream
Aug 31, 2023
Sonic the Hedgehog controller, PowerA
Video Games
SEGA Partners with PowerA on New Line of ‘Sonic the Hedgehog’ Gaming Accessories
Aug 8, 2023
All SEGA
Assorted “Sonic” merchandise from Bioworld
FashionTectonic ‘Sonic’

Jun 26, 2023

Brand Licensing Europe logo.
Brand Licensing EuropeFirst Slate of Brands Confirmed for Brand Licensing Europe

Jun 21, 2023

The "Sonic the Hedgehog" Green Hill Zone Little Playmate.
Branded ProductsIgloo Powers on the First ‘Sonic the Hedgehog’ Collection

Jun 21, 2023

MagazineJune 2023

Jun 7, 2023

KessCo logo
Video GamesKessCo Announces Partnership with SEGA of America and ‘Sonic the Hedgehog’

Jun 6, 2023

WildBrain CPLG, SEGA, ‘Sonic Prime’ logos
Streaming and TVWildBrain CPLG, SEGA Launch ‘Sonic Prime’ Licensing Program

May 30, 2023

Sonic The Hedgehog x Crocs Adult Clog
FootwearSonic the Hedgehog is Joining the World of Crocs

May 12, 2023

SEGA Agrees Acquisition Deal to buy ‘Angry Birds’ Video Game Maker Rovio
EntertainmentSEGA Agrees to Acquisition Deal for Video Game Maker Rovio

Apr 17, 2023

Sonic the Hedgehog.
Video GamesVideo Games: Licensing’s 1 Up

Apr 7, 2023

Images from previous Licensing Expo events.
Licensing ExpoLicensing Expo Announces Registration for 2023 Event

Feb 8, 2023

The entire “Sonic the Hedgehog” and LimeCrime collection.
Beauty & CosmeticsSEGA and LimeCrime Launch ‘Sonic the Hedgehog’ Hair and Makeup Collaboration

Nov 7, 2022

"Sonic" apparel.
CharacterSonic: Speeding Across the Pond

Oct 18, 2022

"Persona 5 Royal" x Matte Black promo image.
Streaming and TVMatte Black Coffee Celebrating ‘Persona 5’ Royal Launch with Merch

Oct 14, 2022

SEGA logo.
ApparelSEGA, Rowing Blazers Team for New Collection

Oct 7, 2022

Sonic the Hedgehog as featured in “Sonic Prime.”
Toys & GamesPMI Announced as Novelty Toy and Games Consumer Products Partner for ‘Sonic Prime’

Sep 8, 2022

Sonic's Vegan Blue Raspberry Sorbet
Food & BeverageSonic the Hedgehog and Menchie’s Partner to Launch Sonic Blue Flavor

Aug 4, 2022

License Global holding image.
CharacterRubie's, SEGA Europe Team Up for Redesigned Sonic Costume Collection

Jul 5, 2022

The U-Turn Audio Turntable x “Persona” 25.
Branded ProductsSEGA ATLUS Announces New ‘Persona’ Partnerships

Jul 1, 2022

EntertainmentSEGA’s Atlus Reveals New Merch Deals

May 20, 2022

Licensing ExpoTrends to Look for at Licensing Expo 2022

May 18, 2022

ApparelSEGA and Insert Coin Drop ‘Yakuza’ Capsule

May 6, 2022

Video GamesGamefam Teams Up with SEGA to Bring Sonic the Hedgehog to Roblox

Apr 14, 2022

Licensing Expo10 Mins With … SEGA

Apr 11, 2022

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ApparelSEGA and HYPE. Announce ‘Sonic the Hedgehog’ Collection

Mar 17, 2022

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EntertainmentSEGA, Perrigo Partner for Firefly x Sonic the Hedgehog Toothbrushes

Mar 11, 2022

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LifestyleSEGA of America, Medal Dash Announce ‘Sonic the Hedgehog’-Themed Virtual Run

Mar 2, 2022

The Sonic Prime Logo
EntertainmentJAKKS Pacific, Disguise and Sega Announce Rollout for 'Sonic Prime' 

Jan 4, 2022

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Corporate BrandsSonic the Hedgehog’s 30th Anniversary Celebrated with G Fuel Party Punch

Oct 27, 2021

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