Tate & Co Licensing has recently signed a multi-artist deal with the digital greeting card app Momentful.
They will be using the artwork of James Booker (aka Random Galaxy), Beth Wilson, David Lozeau, Melanie Delon, Nene Thomas and Wil Cormier to make digital greetings that can be sent through the Momentful App, which is free to download on iOS and Android. Cards can be sent to anyone around the world, whether they have the app or not.
The news comes as artist James Booker's brand Random Galaxy has seen large-scale growth in the last year. The brand's unique style is really hitting the mark with the Millennial and Gen Z customers. Booker recently signed deals with a variety of companies for products including puzzles, calendars, posters and more.