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Weekly E-News, Issue #137, November 22, 2005

 Sponsored by:    TIA Hall of Fame Recognizes Industry Pioneers Film producer George Lucas and Crayola crayon creators Edwin Binney and C. Harold Smith were named the 2006 Toy Industry Hall of Fame inductees. The posthumous award for Binne

Sponsored by:   

TIA Hall of Fame Recognizes Industry Pioneers
Film producer George Lucas and Crayola crayon creators Edwin Binney and C. Harold Smith were named the 2006 Toy Industry Hall of Fame inductees. The posthumous award for Binney and Smith will be accepted by Mark Schwab, president and CEO of Binney & Smith, at the sixth annual T.O.T.Y. (Toy Of The Year) Awards Saturday, February 11, 2006, in Manhattan at the Marriott Marquis Times Square.

HIT Entertainment Enters Asian Broadcast Market
HIT Entertainment Ltd. took a major stance in the Asian market, signing deals with both pay-TV and free-to-air broadcasters. The deals will see Thomas & Friends available on terrestrial television for the first time across Indonesia via Indosiar, as well as exposure on pay-TV broadcaster Astro with Bob the Builder, Thomas & Friends, Pingu, Fireman Sam, Mopatop Shop, and Kipper. The rollout begins December 1 and covers the Malaysia, Indonesia, and Brunei regions. In December, TVB?s free-to-air English language channel, Pearl, will air Angelina Ballerina specials, and in March, the latest episodes of Pingu for Hong Kong. Taiwanese pay-TV broadcaster ETTV licensed Thomas & Friends, Rubbadubbers, Bob the Builder, and Pingu for the Taiwan region. In addition, free-to-air broadcaster MediaCorp TV12 takes Bob the Builder for its Kids Central channel in Singapore. Thai pay-TV broadcaster UBC will air Bob the Builder, Thomas & Friends, and Pingu for Thailand.

Duo Extends Video Game Partnership
Activision, Inc., and Marvel Entertainment, Inc. expanded their long-term, broad-based strategic alliance by signing a multi-year extension to their current video game licensing agreements for the Spider-Man and X-Men franchises through 2017. This agreement replaces all previous agreements between the companies.
In other news, Activision shipped first Xbox 360 versions of Infinity Ward?s Call of Duty 2 and Neversoft Entertainment?s Tony Hawk?s American Wasteland in anticipation of the launch of the Xbox 360 video game and entertainment system from Microsoft.

UK Broadcaster Picks Up Gerald McBoing Boing
Cookie Jar Entertainment sold animated series Gerald McBoing Boing to Five UK for broadcast. Five UK is the latest major broadcaster embracing the property, which airs on Cartoon Network in the U.S. and Teletoon in Canada. Cookie Jar teamed with Classic Media to produce the series.

Famed Doctor Lends Name to Consumer Products
The Dr. Spock Company will lend its name to consumer products for the first time, partnering with Kid Care on a line of children?s bath and body products. Under the terms of the agreement, brokered by TippingSprung, Kid Care will produce a line of natural and organic products such as body washes and lotion in 2006. Other categories under development include feeding accessories, toys, prenatal and infant vitamins, oral care, electronic health, and safety.

PBS Kids Inks Publishing Deal
PBS Kids is booking a spot on retail shelves, inking a publishing deal with Brighter Minds Children?s Publishing for a new preschool book series. The line, which embraces free play, exploration, and imagination, will include board, novelty, early reader, chapter, and activity books, along with educational supplemental materials. The line will hit store shelves in summer 2006 in the U.S. and Canada.

Nintendo Signs ?Vital? Deal
Nintendo of America Inc. selected Vital Marketing as its urban agency of record. In this capacity, Vital Marketing will target young adult gamers in the urban marketplace through marketing and branding efforts. In addition, Vital Marketing will create proprietary programs for Nintendo and advise it on existing events and programs, and help construct the brand?s urban positioning statements, as well as develop image-building programs targeting various influencer groups within the entertainment industry.

Turtles Shell Out Thanksgiving Cheer in Parade
Teenage Mutant Ninja Turtles are coming out of their shells this Thanksgiving, making their first appearance in the Macy?s Thanksgiving Day Parade, Thursday, November 24.

Sesame Beginnings Captured on DVD
Sesame Workshop extended its Sesame Beginnings curriculum with a research-based DVD series that encourages learning through parent-child interactions. The Sesame Beginnings DVDs, which feature baby versions of the Sesame Street Muppets and their caregivers, are supplemented by a printed guide offering parents additional tips for ways to extend learning after viewing through activities such as feeding, bath time, and playtime.

Online Greetings Hasbro Style
Loved ones can get an online greeting from some Hasbro Properties Group properties as a result of a new deal with American Greetings. Building on the existing relationship between the duo, e-cards with Candyland, Tonka, The Game of Life, Operation, Clue, Mr. Potato Head, My Little Pony, and Monopoly can be sent via and its online partner sites, AOL, Yahoo, and MSN, starting January 1, 2006. An annual subscription to American Greetings online enables consumers to send an unlimited number of expressions to friends and family.

Suzy?s Zoo in Store for Sony Plaza Stores
Earthworks Entertainment announced that Sony Plaza Company Ltd., the Japan-based retail sales division of the Sony Group, acquired the rights for and will distribute licensed products for Suzy?s Zoo in all major merchandise categories via its group of more than 100 retail stores throughout Japan. Sony Plaza Stores also will act as the master licensor for the territory of Japan. In this capacity, Sony Plaza Stores will market the brand in the mass channel, as well as specialty stores, countrywide.

Pepper?s Ghost to Rep Dr. Seuss
Dr. Seuss Enterprises appointed Pepper?s Ghost Productions the company?s licensing representative in the UK and Europe. Pepper?s Ghost will handle the licensing for all 44 of Dr. Seuss? literary properties and will work closely with HarperCollins, the UK publisher for the titles. Other initiatives: special licensing initiatives around landmark events such as the 50th birthday celebration in 2007 of The Cat in the Hat and The Grinch. A movie based on Horton Who Hears a Who! also is planned for release in 2008.

Upcoming Industry Events
International Halloween Show, December 5-8, 200 Fifth Avenue, 1107 Broadway, and other toy district showrooms, New York, NY,
American International Toy Fair, February 12-15, 2006, Toy District and Jacob Javits Convention Center, New York, NY,

Submit Licenses Granted & Available Now Online
License!?s License! Finder allows you to submit licenses granted and available now online, which will be published on the License! Website ( on a weekly basis once approved by an editor. Go to to fill out the verification form and submit your licenses granted or available now. Highlights from each month?s online submissions will be published in License! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via e-mail: [email protected].

Acquire Global Recognition
BellSouth Intellectual Property Marketing Corporation is seeking to align the BellSouth brand with forward-thinking companies worldwide, with an immediate desire for opportunities in Latin America. BellSouth is interested in hearing about licensing opportunities that extend the BellSouth brand to products that are aligned with the brand?s core equities and that deliver the promise customers have come to expect from BellSouth. For more information, visit

For more information on licensing news and features, visit License! magazine?s Website,

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