Pieter Schats has been named managing director, Toys 'R' Us, Southeast Asia and Greater China. Prior to this, Schats served as chief executive officer of Toys Li & Fung (Asia), which previously operated the Toys 'R' Us business in Asia under a licensing agreement. Schats reports to Merz.
In his new capacity, Schats is responsible for all operations and business activities for the company’s 90 wholly owned stores in Brunei, China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand. He also provides support for the company’s 14 licensed stores
“As we embark on this exciting next phase of growth in Asia, we are pleased to have an exceptionally strong leadership team who will drive our strategic initiatives in new and existing markets,” says Storch. “Monika is a tireless champion of our brand, and has a proven track record of business growth and innovation. And, for many years, Pieter has been the force behind the development of our licensed business in the region, and we are delighted to welcome him to the Toys 'R' Us organization.”
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