Joy Tashjian Marketing Group and toy distributor partner Jonic Distribution North America have added several new licensing categories for the toy collectible line, including publishing, electronic games, apparel and promotions.
Existing partners include Hybrid Apparel (t-shirts); Mad Dog Concepts (sleepwear); and National Entertainment Network (plush).
“Gogo’s Crazy Bones is rapidly taking its place in the list of ‘Next Big Things’ and is heading into evergreen status as toy buyers are enthusiastically embraced this extraordinary line,” says Joy Tashjian, chief executive officer of Joy Tashjian Marketing Group. “Gogo’s has entered into the vaulted level of pop culture where the brand is destined to remain for a long time to come. Hip, fun, colorful and cutting edge, Gogo’s Crazy Bones are ready to make a statement for licensees across all categories in our program.”