The Joester Loria Group has expanded the Entenmann’s licensing program in a new partnership with DesignPac for a branded gift line.The first item in the gift program will be an Entenmann’s Whoopie Pie Kit, launching at Kmart for the holiday season.
The line will feature expanded offerings in 2013 including branded chocolate confections, breakfast mixes, flavored popcorn and gift baskets of Entenmann’s licensed products such as coffee, candles and bakeware.
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