"H&M is thrilled to expand into a new fashion-oriented market such as Russia," says Rolf Eriksen, chief executive officer. "It is an exciting market and we see great potential for expansion. H&M looks forward to bringing style-conscious shoppers in Moscow the inspiration to make their own personal fashion statement."
This season's H&M designer collaboration is with U.K. catwalk name Matthew Williamson. The collection goes into stores from April 23.
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