Joy Tashjian Marketing Group has closed a deal for its client, Gogo’s Crazy Bones, with video game publisher GameMill Entertainment for a game based on the popular toy line. The Nintendo DS game will hit shelves this spring.
JTMG represents Gogo’s Crazy Bones for North America, working with master agent Bulldog Licensing, to develop licensing opportunities.
Partners in the Gogo Bones program include more than 50 licensees worldwide across categories including clothing, publishing, board games and stationery.
“GameMill is an extraordinary videogame publisher with an impressive line-up of successful videogame titles," says JoyTashjian, president, JTMG. "We look forward to working with GameMill in the roll-out of the GoGo’s Crazy Bones game, which is certain to become a magnet for fans."