G Group to Produce Official Crufts Merchandise

4Sight Licensing Solutions has signed a license deal with G Group for a range of official Crufts merchandise, including gifts, clothing, accessories for dogs and limited-edition products to celebrate Crufts' 120th anniversary, which takes place in 2011.

The G Group range will be on sale at Crufts and other dog shows and via mail order, catalog and Cruftsmerchandise.com. This latest agreement adds to an expanding licensing program for the Crufts brand with World Editions, Revel Mob and Cream Content already on board.

"We are delighted to be working with G Group and 4Kids," says Sandra Vauthier-Cellier, managing director of 4Sight Licensing Solutions and 4Kids Entertainment International. "The Crufts online shop creates a new window for the brand adding value and visibility. The brand is well known and respected by dog owners in the U.K. and across the world, and these consumers spend a lot of money on their pets. This makes the brand hot property in the licensing market and this is reflected in a strong program that we are continuing to develop."