"The Phineas and Ferb brand evokes creativity, youthfulness and high energy, not unlike the NHL brand," says Jim Haskins, NHL group vice president, consumer product licensing. "The NHL is thrilled to be working with such a premier Disney property as nearly one third of NHL fans are between the ages of six and 17, and 65 percent of those fans watch the Disney Channel."
"Just like the game of hockey, 'Phineas and Ferb' is successful because it appeals to a diverse demographic kids and grown-ups, boys and girls," says Stephen Teglas, vice president and general manager of fashion & home, North America, Disney Consumer Products.
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