Character World Appoints Director

The promotion follows a busy 12 months for Character World, which has seen it win new licenses–including Hello Kitty, Nintendo and One Direction, introduce new products and open a warehouse facility in Liverpool. It has also made its first foray into Europe with ranges featuring Nintendo’s Mario Bros. and Sega’s Sonic the Hedgehog.  

“Tim plays a key role in helping us secure major licenses and works closely with licensors and our internal teams to produce best-selling product ranges that appeal to consumers,” says Danny Schweiger, joint managing director, Character World. “It’s vital we have the right structure in place to ensure we achieve our plans for growth and Tim’s knowledge and experience in the sector means he is well placed to drive Character World forward.”