Beanstalk Adds Talking Friends Partner

Beanstalk has appointed Merchantwise to manage the brand licensing program for Outfit 7’s Talking Friends in Australia and New Zealand.

Merchantwise will seek partners across multiple categories for the property, with products rolling out for the holiday shopping season. Moose Toys will be launch a plush line to Australian retail this June.

The licensing program will have a two-pronged focus, with consumer products designed for both children ages 4-8 and tweens, teens and adults.