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BBC Worldwide Adds Global Brands Director

BBC Worldwide has named Jacob de Boer Commercial Director of its Global Brands business. De Boer joins BBC Worldwide from Endemol's Dutch production offices where he was head of business development.Reporting directly to Marcus Arthur, managing director o

Reporting directly to Marcus Arthur, managing director of Global Brands, de Boer will work with the managing directors and commercial directors of "Doctor Who," "BBC Earth" and "Top Gear" to grow revenue and profitability across multiple formats and in key markets.

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