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Aurora World Scoops Up Hush Puppies

Wolverine World Wide has signed Aurora World to develop a plush line based on the Hush Puppies brand.

Aurora will create a plush animal line in small ($7), medium ($15) and large ($32) sizes featuring the trademark basset hound. The range will be available next month.

"Aurora is proud to partner with another well-known brand such as Hush Puppies," says Michael Kessler, senior vice president of sales and marketing at Aurora. "Fans of the brand will appreciate the huggable, lovable, super-soft versions of the iconic basset hound, as well as all new seasonal and holiday styles that Aurora will release later next year."

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