505 Games, IMG to Develop Fashion Week Games

The world of high fashion events will be turned into a series of video and mobile games for 2010 through 505 Games and IMG Sports & Entertainment.

In collaboration with makeup artist Pat McGrath and fashion insider Noël Gordon, the Fashion Week game series will feature world-class industry gurus, top models and famous Fashion Week runways. It is being developed for multiple gaming consoles, as well as the iPhone.

"IMG Fashion is thrilled to be working with 505 Games on an interactive fashion video game which incorporates all the elements of our industry, from the glamour of fashion weeks, and runway shows, to the models, designers, stylists, hair and make-up artists, the parties and celebrations," says Fern Mallis, senior vice president of IMG Fashion. "By combining IMG Fashion's experience, expertise and relationships in this space with 505 Games' abilities, I'm sure we will all soon become video game fashionistas."