continues to make big deals in apparel,
. And now, children's clothing company,
, has announced the launch of a new capsule collection in partnership with the global lifestyle brand. The collaboration features many of Sanrio's characters including Hello Kitty, Badtz-maru, Keroppi, My Melody and Pompompurin.
The collection, for kids sized 0-16, has new kawaii graphics and prints showcasing Hello Kitty and Friends on T-shirts, dresses, rompers and more. The launch is part of Tea Collection's new fall line, which coincides with Tea's 20th anniversary and is inspired by
"We wanted to honor Tea's 20th anniversary in a special way this year,” says Leigh Rawdon, founder and chief executive officer, Tea Collection. “We're thrilled to be celebrating this milestone and the launch of our new Japan collection with such a universally beloved brand."
"We're so excited to partner with Tea Collection for this one-of-a-kind line that
Tea Collection blends the beauty of different cultures from around the world with ethical sourcing practices to bring modern design to children's clothing. With Sanrio emphasizing the importance of friendship and togetherness for over 60 years, the collaboration between the like-minded brands aims to be a meaningful one.
The Tea Collection x Hello Kitty and Friends collection will be available on July 21.
Sanrio is exhibiting at Brand Licensing Europe 2022. Find out more info
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.