Sanrio and Nike Debut Limited-Edition Co-Branded Collection

Partnership includes limited-edition Hello Kitty x Nike merchandise, including a line of unisex apparel.

May 3, 2022

Nike

Hello Kitty has joined Nike to launch a limited-edition collection. The Hello Kitty x Nike collection features Sanrio’s signature kawaii style across Nike shirts, sweatpants, hoodies and the Nike Air Presto. The Hello Kitty Nike Air Presto is an ode to the 13 colorways that debuted in the model’s initial rollout, with Hello Kitty taking center stage as the character representing the colorway. Additionally, much like Sanrio’s other product offerings, the details of the Hello Kitty Nike Air Presto design intentionally include moments of happiness and surprise with a Hello Kitty custom-molded heel, surprise bow on the sneaker’s tongue along with sunshine and rainbows within the insoles.

“We’re so excited to finally unite our respective brand icons – Hello Kitty’s red bow and the Nike swoosh,” says Jill Koch, senior vice president, marketing, sales and business development, Sanrio. “We know that our friends and fans often use Hello Kitty as a muse for self-expression. This collection combines their connection with her alongside their love of Nike and its commitment to style and movement.”

The

collaboration follows an unreleased Hello Kitty collection designed by Nike in partnership with Hiroshi Fujiwara in 2004, celebrating Hello Kitty’s 30th anniversary. Although the collection was never fully produced and released to the public, the partnership between the two brands has reached almost mythical proportions with super fans on the hunt ever since.

The collection, which also includes kids’ footwear in preschool and toddler sizes, will launch via Sanrio.com on May 10 and then via Nike SNKRS and select retailers worldwide.