“We’re so excited to finally unite our respective brand icons – Hello Kitty’s red bow and the Nike swoosh,” says Jill Koch, senior vice president, marketing, sales and business development, Sanrio. “We know that our friends and fans often use Hello Kitty as a muse for self-expression. This collection combines their connection with her alongside their love of Nike and its commitment to style and movement.”
Thecollaboration follows an unreleased Hello Kitty collection designed by Nike in partnership with Hiroshi Fujiwara in 2004, celebrating Hello Kitty’s 30th anniversary. Although the collection was never fully produced and released to the public, the partnership between the two brands has reached almost mythical proportions with super fans on the hunt ever since.
The collection, which also includes kids’ footwear in preschool and toddler sizes, will launch via Sanrio.com on May 10 and then via Nike SNKRS and select retailers worldwide.
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