'Sesame Street' Runs with Puma

Puma has partnered with Sesame Workshop to introduce a line of “Sesame Street-” branded children’s footwear and apparel, in a deal brokered by CPLG.

April 6, 2018

'Sesame Street' Runs with Puma

Kid’s TV property teams with global sports brand for apparel and footwear.

Puma has partnered with Sesame Workshop to introduce a line of “Sesame Street-” branded children’s footwear and apparel, in a deal brokered by CPLG.

The Puma x “Sesame Street” collection comes in several styles including the Puma Suede model, which features characters Elmo, Cookie Monster, Oscar the Grouch and Bert and Ernie­. The Basket Classic model has been transformed into a furry style for kids, and the Puma Running classic and ST Runner will feature oggly eyes and smiles.

The footwear is available for both boys and girls, ages 1-12.

A branded apparel collection for children ages 2-12 is also on offer and will include t-shirts, sweat pants, sweat jackets, crew sweats, bermudas and leggings. Accessories include backpacks, play sacks and water bottles, all with designs featuring characters from “Sesame Street.”

The Puma x “Sesame Street” collection is available now at Puma stores, Puma.com and select kid’s stores globally. Another collection is planned for fall/winter this year.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.