'Sesame Street' Runs with Puma

Kid’s TV property teams with global sports brand for apparel and footwear.

Puma has partnered with Sesame Workshop to introduce a line of “Sesame Street-” branded children’s footwear and apparel, in a deal brokered by CPLG.

The Puma x “Sesame Street” collection comes in several styles including the Puma Suede model, which features characters Elmo, Cookie Monster, Oscar the Grouch and Bert and Ernie­. The Basket Classic model has been transformed into a furry style for kids, and the Puma Running classic and ST Runner will feature oggly eyes and smiles.

The footwear is available for both boys and girls, ages 1-12.

A branded apparel collection for children ages 2-12 is also on offer and will include t-shirts, sweat pants, sweat jackets, crew sweats, bermudas and leggings. Accessories include backpacks, play sacks and water bottles, all with designs featuring characters from “Sesame Street.”

The Puma x “Sesame Street” collection is available now at Puma stores, Puma.com and select kid’s stores globally. Another collection is planned for fall/winter this year.