Rent the Runway Launches Collective with Amazon Fashion

Both pre-loved and new designs will be available.

License Global

January 13, 2023

1 Min Read
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Rent the Runway is launching a new Amazon Fashion storefront to sell a selection of its pre-loved and exclusive Design Collective apparel. 

The collection of pre-loved merchandise includes hundreds of styles from more than 35 brands, spanning casual weekend wear, workwear, date night apparel and seasonal essentials like sweaters, tops, coats and denim.  

“At Amazon Fashion, we continually expand our assortment through strategic relationships with brands to inspire and delight our customers,” says Muge Erdirik Dogan, president, Amazon Fashion. “Rent the Runway’s collection continues to grow our offering in pre-loved and designer fashion.” 

In addition, the company will introduce an exclusive selection of merchandise from its Design Collective, only available through Amazon Fashion and Through Design Collective, Rent the Runway gives design talent an opportunity to create limited-edition collections informed by Rent the Runway’s proprietary data and insights from its community of customers.  

“Collaborating with Amazon Fashion brings Rent the Runway incredible brand awareness,” says Jenn Hyman, co-founder and chief executive officer, Rent the Runway. “We believe strategic relationships like this can ignite a new engine of growth for our business. They also showcase demand for our products beyond our community and allow more customers to experience exclusive data-driven fashion from our top design partners.” 

Related:Gap Launches Collection with Amazon Fashion

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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