January 13, 2023
Rent the Runway is launching a new Amazon Fashion storefront to sell a selection of its pre-loved and exclusive Design Collective apparel.
The collection of pre-loved merchandise includes hundreds of styles from more than 35 brands, spanning casual weekend wear, workwear, date night apparel and seasonal essentials like sweaters, tops, coats and denim.
“At Amazon Fashion, we continually expand our assortment through strategic relationships with brands to inspire and delight our customers,” says Muge Erdirik Dogan, president, Amazon Fashion. “Rent the Runway’s collection continues to grow our offering in pre-loved and designer fashion.”
In addition, the company will introduce an exclusive selection of merchandise from its Design Collective, only available through Amazon Fashion and renttherunway.com. Through Design Collective, Rent the Runway gives design talent an opportunity to create limited-edition collections informed by Rent the Runway’s proprietary data and insights from its community of customers.
“Collaborating with Amazon Fashion brings Rent the Runway incredible brand awareness,” says Jenn Hyman, co-founder and chief executive officer, Rent the Runway. “We believe strategic relationships like this can ignite a new engine of growth for our business. They also showcase demand for our products beyond our community and allow more customers to experience exclusive data-driven fashion from our top design partners.”
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