Gap Launches Collection with Amazon Fashion

Brand now has its own dedicated Amazon storefront.
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License Global

November 14, 2022

Gap logo.
Gap logo.Gap Inc.


has announced its launch with


Fashion in the U.S. and Canada, offering a selection of basic, modern essentials for the family, including hoodies, T-shirts, denim, socks, underwear and sleepwear for adults, teens, kids and infants. The launch will also include babyGap-branded nursery furniture and baby gear like strollers, bassinets, cribs and more.   

“Collaborating with Amazon Fashion provides us a new channel to deliver Gap’s modern American essentials to even more customers in the U.S. and Canada," says Mark Breitbard, president and chief executive officer, Gap brand. “We are excited to take this step with Amazon Fashion, to expand our product offering and to deepen our connection with consumers through the Gap brand store.”  

Products are available for customers to shop now in Gap’s dedicated brand store at or by searching “Gap” on mobile or desktop. The collection will feature thousands of items for the family, all available for purchase with Amazon’s customer

service including Prime delivery.   


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