The new partnership will see Marc Jacobs launch a collection featuring the magazine’s logotype, first drawn by Milton Glaser in 1968. Theline
’s logo with a unique mashed-up version that reads “Marc Jacobs” on products and prints available across all its product categories, including sandals, jewelry, bags, and apparel.
“We saw this as a unique licensing opportunity, as both Marc Jacobs and
Magazine are brands intrinsic to New York,” says Shyra Smart, head of business development,
. “The synergy of the collaboration just made sense.”
The collaboration is not
Magazine’s first foray into retail. Late last year, the company brought to life a beauty pop-up called I Found it atThe Strategist
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