New York Mag Collabs with Marc Jacobs for Retail

New York heads to the apparel vertical with the launch of a Marc Jacobs collaboration.
License Global

June 17, 2019

New York Mag Collabs with Marc Jacobs for Retail

Marc Jacobs’ new label, The Marc Jacobs, kicks off with the launch of a new collaboration with

New York

magazine.

The new partnership will see Marc Jacobs launch a collection featuring the magazine’s logotype, first drawn by Milton Glaser in 1968. The

line

mixes

New York

’s logo with a unique mashed-up version that reads “Marc Jacobs” on products and prints available across all its product categories, including sandals, jewelry, bags, and apparel.

“We saw this as a unique licensing opportunity, as both Marc Jacobs and

New York

Magazine are brands intrinsic to New York,” says Shyra Smart, head of business development,

New York

. “The synergy of the collaboration just made sense.”

The collaboration is not

New York

Magazine’s first foray into retail. Late last year, the company brought to life a beauty pop-up called I Found it at

The Strategist

.

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