New York heads to the apparel vertical with the launch of a Marc Jacobs collaboration.

License Global

June 17, 2019

1 Min Read

Marc Jacobs’ new label, The Marc Jacobs, kicks off with the launch of a new collaboration with New York magazine.

The new partnership will see Marc Jacobs launch a collection featuring the magazine’s logotype, first drawn by Milton Glaser in 1968. The line mixes New York’s logo with a unique mashed-up version that reads “Marc Jacobs” on products and prints available across all its product categories, including sandals, jewelry, bags, and apparel.

“We saw this as a unique licensing opportunity, as both Marc Jacobs and New York Magazine are brands intrinsic to New York,” says Shyra Smart, head of business development, New York. “The synergy of the collaboration just made sense.”

The collaboration is not New York Magazine’s first foray into retail. Late last year, the company brought to life a beauty pop-up called I Found it at The Strategist.

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License Global

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