Lululemon Brews Up Beer

Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.

Dubbed the Curiosity Lager, the brew is inspired by Lululemon's annual SeaWheeze Half Marathon and Sunset Festival in Vancouver's Stanley Park, for which Stanley Park Brewing is the exclusive beer partner, according to Beer Me BC.

At the 2014 event the partners debuted the Strawberry Wit Beer, exclusive to the event. Now they have taken their collaboration a step further with the Curiosity Lager, a craft beer that will be distributed to stores. The limited edition beer is now available on shelves in British Columbia and Alberta at select retailers including BC Liquor and Private Liquor and will also sold be the Sunset Festival Aug. 15.

Partial proceeds from sales of Curiosity Lager will benefit the Stanley Park Ecology Society.