Kimmidoll Adds Trio of Licensees

The Aird Group’s Japanese-inspired lifestyle brand Kimmidoll is ringing in the New Year with a trio of licensees for toys, health and beauty and apparel.

DRi Licensing brokered the deals.

The new licensees include Blues Clothing for nightwear and underwear; Corsair for toiletries, cosmetics and fragrance; and Posh Paws for collectible bean toys under the Kimmidoll Junior brand. Products are set to launch this fall.

"The Kimmidoll licensing programme is at an exciting stage in its development and 2014 will see this beautiful brand make its mark on the high street with a host new product launches,” says Alicia Davenport, licensing director, DRi Licensing.

The new licensees join existing partners including Enesco, U.K. Greetings and Scholastic who will launch their first Kimmidoll Junior sticker books this spring.