Iconix Invests in New Menswear Brand

Nick Graham, founder of the Joe Boxer brand, launched his new eponymous lifestyle brand Tuesday at Macy's.

April 6, 2018

Iconix Invests in New Menswear Brand

Nick Graham, founder of the Joe Boxer brand, launched his new eponymous lifestyle brand Tuesday at Macy's.

Iconix Brand Group has acquired an interest in the Nick Graham brand, in a deal that reunites the two partners for the first time since Iconix purchased Joe Boxer in 2005.

The Nick Graham line launched at Macy's Tuesday with an initial collection of men's shirts and ties and will be sold at other upscale department and specialty stores starting this fall, as well as online.

NGX, the company behind the new brand, has plans to license a wide variety of apparel and accessories both domestically and internationally.

"The men's market has been in an exciting growth mode, but I still see a big opportunity for someone to capture what I call this Post-Prep consumer," says Graham. "Men are evolutionary in their style, not revolutionary. If you look at the main floor men's area in the U.S., there really hasn't been a new designer in many years. Plus the demand for American menswear brands in the

international markets is very strong."

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.