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Flossy and Jim Team with Lelecha in China

Flossy and Jim Team with Lelecha in China

New partnership sees the creation of the “My Happy Place” line of co-branded items.

Lelecha has partnered with clothing and gift brand Flossy and Jim for a joint promotional partnership and consumer product rollout.

Lelecha is a high-end tea brand that is known for its milk teas and sweet buns. The partnership will include co-branded items with the slogan “My Happy Place.” Items in the deal include bags, apparel, phone covers, mugs, notebooks, cushions and badges. The line will launch in Shanghai later this month.

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